深圳市MD住宅项目可行性研究

发布时间：2018-04-27 20:41

本文选题：房地产项目 + 可行性研究　；参考：《湘潭大学》2014年硕士论文

【摘要】：经过二十多年的发展，房地产行业已经成为经济繁荣、国家民生的支柱产业之一，房地产市场和住房制度改革也逐步完善和规范，由于房地产投资项目有资金需求大、建设周期长、牵涉面广及易受国家政策法规、经济形势、市场需求等诸多因素影响的特点，导致房地产项目经营开发面临诸多风险，靠盲目投资、投机行为是不可能达到预期经济效益的，特别是近几年，国家对房地产行业的宏观调控政策频出，深圳又作为一线城市，是国家宏观调控的重点区域，要保证项目的成功开发和经济效益，就必须进行项目可行性研究，采用科学有效的投资决策方法，，对其经济、环境等相关测算指标有效控制，提高项目操作的成功率。 MD住宅项目（以下简称本项目）是深圳市宝安区政府重点规划建设的房地产开发项目，面对市场竞争愈加激烈的环境，要实现项目的成功开发，科学准确的项目可行性分析起着决定性的作用。本文首先阐述论文选题的背景与意义，进行房地产项目可行性研究国内外综述，提炼本文的研究思路、方法、创新点；其次重点介绍房地产项目可行性研究理论基础，包括概念、原则、内容、步骤及风险管理理论；第三是运用房地产项目可行性研究理论基础，通过对本项目进行SWOT市场分析，得出项目定位结论；第四是根据对本项目SWOT市场分析结论，提出开发建设方案建议，包括项目总体规划、景观规划、配套设施、开发经营及建设进度等方面；最后根据房地产项目方案阶段“高估成本、低估收益”的成本估算原则，对项目总投资、销售收入进行估算，得出本项目可行性研究相关结论，为项目投资决策提供依据。本文运用SWOT市场分析方法，从宏观和微观相结合的视角，分析该区域的房地产市场供应状况，提出本项目的市场定位、客户定位、价格定位以及潜在市场风险因素。同时重点引用房地产项目前期成本测算与收入预测方法，结合深圳市政府相关部门下发的最新法律法规、税费条例进行详细分析计算，对本项目进行系统性研究与分析，计算得出相应测算数据与经济指标，为房地产开发商提供决策支持。
[Abstract]:After more than 20 years of development , the real estate industry has become one of the pillar industries of economic prosperity and the nation ' s livelihood .

The MD residential project ( hereinafter referred to as the Project ) is the real estate development project of the key planning and construction of the government in Baoan District of Shenzhen . In the face of the increasingly competitive environment of the market competition , it plays a decisive role in the successful development of the project and the feasibility analysis of the scientific and accurate project .
Secondly , it focuses on the theoretical foundation of the feasibility study of real estate project , including concept , principle , content , step and risk management theory .
Thirdly , based on the feasibility study theory of real estate project , the SWOT analysis of the project is carried out to get the conclusion of project positioning ;
Fourthly , according to the conclusion of SWOT analysis of the project , the paper puts forward the suggestions for the development and construction scheme , including the overall planning , landscape planning , supporting facilities , development and operation and construction progress .
Finally , according to the appraisal principle of the cost estimation of the real estate project , the estimation of the total investment and sales income of the project is carried out , and the conclusion of the feasibility study of the project is drawn , which provides the basis for the project investment decision - making .

Based on the combination of macro and micro , this paper analyzes the situation of real estate market supply in the region from the perspective of macro and micro combination , and puts forward the market positioning , customer positioning , price positioning and potential market risk factors .

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

【参考文献】