沈阳唯一网网络购物退货物流问题研究

发布时间：2018-04-29 11:34

  本文选题：电子商务 + 退货物流　； 参考：《东北大学》2014年硕士论文

【摘要】：近年来,我国的电子商务获得了飞速发展,尤其是BtoC形式的电子商务业务量增长速度惊人。电子商务作为一种依赖于互联网的虚拟交易,它在给人们带来诸多便利的同时也存在很多亟需解决的问题,其中之一就是退货问题。退货属于逆向物流,它不仅会造成消费者或者经营者成本的增加,也使物流的管理变得更加复杂。退货问题处理是否得当直接影响到顾客的购买决定,也会影响到顾客是否会再次购买,关系到网上零售商能否建立持久的顾客关系,因此对于网上零售商来说退货及其物流流程管理是其不可忽视的重要环节。本文以沈阳唯一网为例,深入研究了BtoC电子商务的退货物流流程问题。本文首先对研究背景、研究意义、国内外研究现状及研究方法做出简要说明,然后介绍了与本文相关的基础理论知识,主要是逆向物流理论和网购商品退货物流概述,为本文奠定理论基础。通过对沈阳唯一网退货物流流程的现状进行分析,找出阻碍其发展的障碍所在,并分析沈阳唯一网产生退货物流问题的原因,本文重点从宏观的目标和原则出发,对沈阳唯一网退货物流流程的改进提出了建设方案,并给出了具体的实施步骤以及退货物流流程改进建设的具体保障措施。最后得出本文的结论和并对本文所研究的问题提出了展望。本文通过对沈阳唯一网的深入研究,深入研究了BtoC电子商务中存在的普遍的退货物流问题,得出的结论是要解决这些问题必须从网络购物的各个环节、各个参与者着手,有针对地提出解决方案。从更广泛的意义上说,这些方案的提出在一定程度上可以帮助更多BtoC电子商务企业解决退货物流问题,促进BtoC电子商务持久健康的发展。
[Abstract]:In recent years, E-commerce in China has been developing rapidly, especially the growth rate of e-commerce business in the form of BtoC. Electronic commerce is a kind of virtual transaction which depends on the Internet. It brings many conveniences to people, but also has many problems that need to be solved, one of which is the return of goods. Returns are reverse logistics, which not only increase the cost of consumers or operators, but also make the management of logistics more complicated. Whether the return problem is properly handled will directly affect the customer's purchase decision, and it will also affect whether the customer will buy again, and whether the online retailer can establish a lasting customer relationship. Therefore, for online retailers, return and logistics flow management is an important link that can not be ignored. Taking Shenyang only net as an example, this paper deeply studies the return logistics process of BtoC e-commerce. In this paper, the research background, research significance, domestic and foreign research status and research methods are briefly described, and then the basic theoretical knowledge related to this paper is introduced, mainly reverse logistics theory and online goods return logistics overview. It lays a theoretical foundation for this paper. Based on the analysis of the current situation of the return logistics process of Shenyang unique net, the obstacles to its development are found out, and the reasons for the return logistics problems in Shenyang unique net are analyzed. This paper focuses on the macro objectives and principles. This paper puts forward the construction plan for the improvement of the return logistics flow of Shenyang unique net, and gives the concrete implementation steps and the concrete guarantee measures for the improvement and construction of the return logistics process. Finally, the conclusion and prospect of this paper are given. Through the in-depth study of Shenyang unique network, this paper deeply studies the general return logistics problems in BtoC e-commerce, and draws the conclusion that in order to solve these problems, we must start from the various links of online shopping, each participant, Put forward a solution to the problem. In a wider sense, the proposal of these schemes can help more BtoC e-commerce enterprises to solve the problem of return logistics to a certain extent, and promote the sustainable and healthy development of BtoC e-commerce.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F259.27
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本文编号：1819748