大中型房地产企业多项目选址优化研究

发布时间：2018-05-01 11:08

本文选题：房地产 + 选址　；参考：《河北工程大学》2014年硕士论文

【摘要】：当前，大中型房地产开发企业普遍提出实施多元化战略和区域化管理，多项目组合开发已经是企业发展过程中的必然趋势。在多项目组合开发的前期策划阶段，选址是一个重要环节。论文以房地产开发为背景，提出多项目投资过程中对地段的选择问题，其实质就是项目与地段的组合优化问题，目的是分散投资过程中的非系统风险。同时，结合国内房地产企业的发展现状，，对项目组合选址方法进行细致分析研究。 (1)通过总结调研大中型房地产开发企业建设用地存储量的现状，对大中型房地产企业未来的开发趋势进行预测； (2)在参考大量文献和统计数据的基础上，融入专家意见创建多项目组合选址方案优先级评价体系，并运用粗糙集理论中知识约简的方法剔除冗余指标，简化指标体系，得到完整、简洁、科学、运算方便的多项目组合选址优先级评价指标体系； (3)运用模糊综合评价法很好的解决了传统模糊综合评价方法仅适用于运算具体数值表示的评价信息，而无法运算语言性评价信息的问题； (4)在分析选址受政策、资源、资金、环境等约束条件以及项目间的关联、互斥关系的影响后，创建多项目组合选址0-1规划模型，通过智能蚁群算法求解，获得满意的运算结果，并通过实例加以应用。论文通过对房地产多项目组合选址方法的研究，丰富了多项目组合选址方法，为房地产企业在前期控制阶段针对多项目选址提供了一套科学可行的方法。
[Abstract]:At present, large and medium-sized real estate development enterprises generally put forward the implementation of diversification strategy and regionalization management, multi-project combination development has been an inevitable trend in the process of enterprise development. In the early planning stage of multi-project combination development, site selection is an important link. Based on the background of real estate development, this paper puts forward the problem of location selection in the process of multi-project investment. The essence of the problem is to optimize the combination of project and location, with the aim of distributing the non-systematic risk in the process of investment. At the same time, combined with the development of domestic real estate enterprises, the project portfolio location method is analyzed. 1) to forecast the future development trend of large and medium-sized real estate enterprises by summing up the current situation of storage capacity of construction land in large and medium-sized real estate development enterprises; On the basis of referring to a large number of literatures and statistical data, the expert opinion is used to establish the priority evaluation system of multi-project combinatorial site selection scheme, and the method of knowledge reduction in rough set theory is used to eliminate redundant indexes and simplify the index system. Get a complete, concise, scientific and convenient evaluation index system of multi-project combination location priority; 3) the traditional fuzzy comprehensive evaluation method is used to solve the problem that the traditional fuzzy comprehensive evaluation method is only suitable for calculating the evaluation information of specific numerical value, but can not operate on the linguistic evaluation information. 4) after analyzing the influence of policy, resource, capital, environment and so on, as well as the relationship and mutual exclusion between projects, the 0-1 programming model of multi-project combinatorial location is established, and the satisfactory results are obtained through intelligent ant colony algorithm. And through the example to be applied. Through the study of the multi-project combination location method, this paper enriches the multi-project combination location method, and provides a set of scientific and feasible method for the real estate enterprise to choose the multi-project location in the early stage of control.
【学位授予单位】：河北工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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