XX电商公司C2C平台物流功能研究

发布时间：2018-05-24 04:26

本文选题：电子商务 + C2C平台　；参考：《大连海事大学》2014年硕士论文

【摘要】：随着互联网应用的普及,C2C电子商务逐渐成为社会的主流购物方式,对方便居民购物、促进经济发展及增加社会就业机会有着重要的作用。本文对C2C电子商务公司发展过程中的物流问题进行了关注,研究了XX电商公司C2C物流平台的问题,以及解决C2C物流平台的对策和所取得的效益进行了预测。首先,分析了C2C电子商务配送的背景及国内外研究现状,对C2C所处的环境和行业也进行了探讨,为研究C2C电子商务物流配送问题提供了依据。通过行业竞争五力模型分析,对竞争对手淘宝网的物流信息平台从合作对象、平台功能及买家需求进行了细致的分析,认为物流平台对C2C电子商务的发展有着重要的作用。第二,对XX电商公司发展历程和产品进行了介绍,指出C2C物流平台目前所具有的功能,并从C2C电子商务配送物流平台的现状出发,指出了XX电商公司C2C物流平台客户需求不能满足、物流信息管理软件功能不全、商品交易缺乏物流信息确认、没有建立第三方物流合作平台等方面存在的问题,并针对上述问题产生的背景与原因进行了分析。第三,以XX电子商务公司C2C物流配送存在的问题及原因分析为基础,依据物流信息管理和客户需求,提出了解决问题的对策。它包括：建立网上物流服务；完善物流信息管理软件功能；提升物流信息对商品交易安全的保障功能；与第三方物流公司合作建立信息共享平台等。第四,对实施本方案的风险与效益进行分析,并对方案实施后的经济与社会效益进行了预测,包括直接经济效益、间接经济效益等,从而得出方案可行的结论。最后作了总结和展望。
[Abstract]:With the popularization of Internet application, C2C e-commerce has gradually become the mainstream shopping mode, which plays an important role in facilitating shopping, promoting economic development and increasing social employment opportunities. This paper focuses on the logistics problems in the development of C2C e-commerce company, studies the problems of the C2C logistics platform of XX e-commerce company, and forecasts the countermeasures and benefits of solving the C2C logistics platform. Firstly, it analyzes the background of C2C E-commerce distribution and the current research situation at home and abroad, and probes into the environment and industry of C2C, which provides the basis for the study of C2C E-commerce logistics distribution. Through the analysis of the five-force model of industry competition, this paper makes a detailed analysis of the cooperation object, platform function and buyer's demand of the logistics information platform of rival Taobao, and thinks that the logistics platform plays an important role in the development of C2C e-commerce. Secondly, the development course and products of XX e-commerce company are introduced, the functions of C2C logistics platform are pointed out, and the current situation of C2C e-commerce distribution logistics platform is discussed. The paper points out that the customer demand of the C2C logistics platform of XX e-commerce company can not be satisfied, the function of logistics information management software is not complete, the commodity transaction lacks logistics information confirmation, and the third party logistics cooperation platform is not established. The background and causes of the above problems are analyzed. Thirdly, based on the analysis of the problems and causes of the C2C logistics distribution in XX E-commerce company, according to the logistics information management and customer demand, the paper puts forward the countermeasures to solve the problems. It includes: establishing online logistics service; perfecting the function of logistics information management software; enhancing the security function of logistics information to commodity trading; establishing information sharing platform in cooperation with third party logistics company. Fourthly, the paper analyzes the risks and benefits of the implementation of the scheme, and forecasts the economic and social benefits after the implementation of the scheme, including direct economic benefits, indirect economic benefits and so on, and draws the conclusion that the scheme is feasible. Finally, the conclusion and prospect are made.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F253

【参考文献】