西安开元投资集团有限多元化发展战略研究

发布时间：2018-05-26 18:13

本文选题：有限多元化战略 + 发展战略　；参考：《西安建筑科技大学》2014年硕士论文

【摘要】：民营企业是中国新经济时代一支重要的、充满活力的经济力量，经过30多年的改革和发展，民营企业克服了基础薄弱和先天不足等劣势，已成为国民经济的重要组成部分。但随着市场经济的发展，政策环境和国际国内市场环境都在发生着重大变化，民营企业的可持续发展也受到严峻挑战，很多企业在盲目的跨行业多元化过程中遭遇挫折甚至战略折戟，经营受创，因此民营企业如何制定适合自身发展的战略，对经营风险进行有效控制，成为企业可持续发展的非常重要的考量。因此，，无论在理论上还是在实际运用上，都迫切需要对民营企业多元化战略发展做出积极努力的研究总结，并探讨战略制定过程中应该重点考虑哪些内外因素。民营企业多元化战略研究就成为当前极为重要并极具研究价值的课题。本文选取了西安开元投资集团作为分析案例，梳理了公司由最初单一的百货零售业务发展到“连锁百货+医疗服务”为双主业、兼顾股权、实业投资的投资管理型企业集团的过程，在此战略转型的过程中，综合考虑了行业前景、政策因素、企业自身资源优势、人才优势等，开元投资确立了有限多元化的发展战略，取得了良好的转型效果，盈利能力得到大幅提升，整体抗风险能力逐步增强，成为西安市实施多元化发展较为成功的民营企业代表。本文在借鉴国内外多元化战略及核心竞争力研究成果的基础上，分别从企业内外部环境、核心竞争力、多元化战略形成过程等几个方面对西安开元投资集团的多元化战略进行了深入研究，采用PEST分析法、SWOT分析法等对公司内外部环境进行了分析，得出了在目前我国经济由“投资拉动型”向“消费拉动型”结构转变的时期，连锁百货业、医疗服务业都将从中受益，而开元投资在此两项业务上优势显著，但鉴于前者行业生命周期处于成熟后期，后者处于成长初期，因此公司应该采取“连锁百货+医疗服务”双主业的有限多元化战略。同时，通过对开元投资有限多元化战略实施过程、结果的分析，提出了公司战略实施过程中应不断强化企业核心竞争力、充分利用并增强自身获取掌控资源的能力、优化人力资源配置，同时应对产业发展趋势进行清晰正确的判断，以防范在多元化过程中可能出现的经营风险和决策风险。企业多元化战略是企业主动适应内外部环境变化、寻求持续成长的重要战略。本文通过对西安开元投资集团有限多元化战略的研究，认为民营企业在选择实施多元化经营战略过程中必须充分认识企业自身基础条件和经济实力，慎重选择多元化发展的进入领域，制定好多元化发展的各项战略规划，必须培育、加强企业的核心竞争力并注重转移到新的产业，循序渐进，稳扎稳打，同时加强经营者的自身修炼，最大限度地认识、回避多元化过程中可能出现的风险。
[Abstract]:Private enterprises are an important and dynamic economic force in the new economic era of China. After more than 30 years of reform and development, private enterprises have overcome weaknesses such as weak foundation and natural deficiency, and have become an important part of the national economy. However, with the development of market economy, the policy environment and the international and domestic market environment are undergoing great changes, and the sustainable development of private enterprises is also facing severe challenges. Many enterprises suffer setbacks or even strategic setbacks in the process of blind cross-industry diversification, so private enterprises how to formulate a strategy suitable for their own development, and how to effectively control the operational risks. It has become a very important consideration for the sustainable development of enterprises. Therefore, both in theory and in practice, it is urgent to study and summarize the development of diversification strategy of private enterprises, and to explore which internal and external factors should be considered in the process of strategy making. Private enterprise diversification strategy research has become an extremely important and extremely valuable research topic. This article selects Xi'an Kaiyuan Investment Group as the analysis case, combs the company from the original single department store retail business to the "chain department store medical service" as the dual main industry, taking into account the equity, The process of investment management enterprise group of industrial investment, in the process of strategic transformation, comprehensive consideration of industry prospects, policy factors, enterprises own resource advantages, talent advantages, Kaiyuan investment established a limited diversity of development strategies, Good transformation effect has been achieved, profitability has been greatly improved, and the overall ability to resist risks has been gradually enhanced, becoming the representative of private enterprises that have implemented diversified development in Xi'an. Based on the research results of diversification strategy and core competence at home and abroad, this paper analyzes the internal and external environment and core competitiveness of enterprises. The diversification strategy of Xi'an Kaiyuan Investment Group is studied in several aspects, such as the forming process of diversification strategy, and the internal and external environment of the company is analyzed by PEST analysis method. It is concluded that in the period of economic transformation from "investment-led" to "consumption-driven" structure in our country, the chain department stores and medical service industries will benefit from this, while Kaiyuan's investment has significant advantages in these two businesses. In view of the fact that the life cycle of the former industry is in the late stage of maturity and the latter is in the early stage of growth, the company should adopt the limited diversification strategy of "chain department store medical service". At the same time, through the analysis of the implementation process and the result of Kaiyuan's limited diversification strategy, the paper points out that in the process of implementing the strategy, we should constantly strengthen the core competitiveness of the enterprise, make full use of and enhance our ability to obtain and control the resources. It is necessary to optimize the allocation of human resources and make a clear and correct judgment on the trend of industrial development in order to guard against the possible risks of management and decision-making in the process of diversification. Diversification strategy is an important strategy for enterprises to adapt to the changes of internal and external environment and to seek sustainable growth. Based on the study of the limited diversification strategy of Xi'an Kaiyuan Investment Group, this paper holds that private enterprises must fully understand their own basic conditions and economic strength in the process of choosing and implementing diversified management strategy. We must carefully select the entry field of diversified development and formulate various strategic plans for diversification development. We must cultivate and strengthen the core competitiveness of enterprises and pay attention to transferring to new industries, step by step, steadily and steadily. At the same time, strengthen the operator's own training, maximize understanding, avoid the possible risks in the process of diversification.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F272

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