网购环境下物流配送联盟合作伙伴选择研究

发布时间：2018-06-05 16:59

本文选题：网络购物 + 合作伙伴选择　；参考：《重庆大学》2014年硕士论文

【摘要】：随着互联网技术的迅猛发展和计算机的快速普及，我国电子商务得到快速发展，市场规模逐步稳定扩大，网络购物拥有较广阔的发展前景。同时网购客户数量的不断增长，给物流服务行业带来激增的货运量，也为物流业的快速发展提供良好的契机。这使得物流服务业作为一项增值业务正逐渐成为中国国民经济的支柱产业之一。在我国网络购物环境下，物流配送存在着服务水平不高、配送效率低下、竞争力不强等问题，而网络购物客户对物流配送又存在个性化、差异化的需求。因此随着物流产业的发展，物流配送企业之间的整合与融合是必然的趋势。物流配送联盟这一物流产业新的组织运作模式，不仅能够让合作伙伴间的能力互补充分发挥物流配送联盟的核心竞争力，也能够为客户提供个性化、多样化的物流服务。随着物流理论和实践的深入，构建一个适合物流配送联盟合作伙伴的选择模型，对于指导现有物流配送联盟的实践具有重要意义。首先，本文对网购客户的物流配送服务需求进行深刻分析，并构建客户物流配送服务需求指标体系并确定权重；其次，根据对现有物流配送服务能力的研究，构建物流配送服务能力指标体系并确定权重；然后，通过构建改进的QFD模型进行物流服务需求指标和服务能力指标的对应匹配；接着，通过构建物流配送联盟伙伴选择和任务分配模型，实现物流配送联盟服务满意度最大和利益最大的双重目标，实现联盟的利益最大化；最后结合算例分析验证模型的科学性和有效性。算例分析表明，本文提出的基于网购客户物流服务需求的物流配送联盟合作伙伴选择模型是实用和有效的，为物流配送联盟选择合作伙伴提供了有力的支撑和决策依据。
[Abstract]:With the rapid development of Internet technology and the rapid popularization of computers, E-commerce in China has been developing rapidly, the market scale is gradually expanding steadily, and online shopping has a broad development prospect. At the same time, the continuous growth of the number of customers, logistics service industry to bring a surge in cargo volume, but also for the rapid development of logistics industry to provide a good opportunity. This makes logistics service industry as a value-added business is gradually becoming one of the pillar industries of China's national economy. In our country's network shopping environment, logistics distribution has some problems, such as low service level, low distribution efficiency, weak competitiveness, and so on, while network shopping customers have individualized and differentiated demand for logistics distribution. Therefore, with the development of logistics industry, the integration and integration of logistics distribution enterprises is an inevitable trend. Logistics distribution alliance, a new organization and operation mode of logistics industry, can not only give full play to the core competitiveness of logistics distribution alliance, but also provide individualized and diversified logistics service to customers. With the development of logistics theory and practice, it is of great significance to construct a suitable partner selection model for logistics distribution alliance. First of all, this paper makes a profound analysis of the logistics service demand of the customers, and constructs the customer logistics distribution service demand index system and determines the weight; secondly, according to the existing logistics distribution service capacity research, Build logistics distribution service capacity index system and determine the weight; then, by building an improved QFD model to match the logistics service demand index and service capability index; then, By constructing the model of partner selection and task assignment of logistics distribution alliance, the double goals of maximum satisfaction degree and maximum benefit of logistics distribution alliance are realized, and the benefits of logistics distribution alliance are maximized. Finally, the model is proved to be scientific and effective with an example. The analysis of an example shows that the model proposed in this paper is practical and effective, and provides a strong support and decision basis for the logistics alliance to select partners.
【学位授予单位】：重庆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F724.6;F259.23

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