合约物流企业商业模式创新研究

发布时间：2018-07-07 20:23

本文选题：合约物流 + 平台化　；参考：《天津大学》2014年硕士论文

【摘要】：正如现代管理学之父彼得?德鲁克所说的“当今企业之间的竞争,不是产品之间的竞争,而是商业模式之间的竞争”,所以商业模式对于企业的重要性由此可见一斑。合约物流由于其服务专业化、客户定制化等特点,在发展到一定阶段后难以持续快速增长,规模效应不明显。在全球经济增长放缓,生产和商贸企业自身业务增长乏力的形势下,合约物流企业间的竞争愈加激烈,盈利空间不断受到掠压,增长压力逐渐显现。与信息技术紧密相关的现代物流行业更是在电子商务大发展的浪潮中随波激流,新商业模式不断涌现,一大批基于互联网技术的新型物流模式应运而生,如平台化、商物一体化等,它们以与传统物流完全不同的服务及运作方式,实现了呈爆发式增长,获得空前成功,这些都对物流行业特别是对传统的合约物流商业模式产生持续而深刻的影响。在物流产业商业模式创新如火如荼推进的大背景下,合约物流企业的商业模式创新也引起了前所未有的重视与广泛实践。研究合约物流企业商业模式创新,需要明确商业模式创新的形式、创新的方向及创新的实施路径等核心问题。本文从商业模式创新形式开始分析,提出基于价值链、互联网经济及新技术应用的三种创新形式。然后通过采用行业通行的商业模式解构方法,对当前物流行业几种典型的商业模式逐一解析,并着重对合约物流以及新的商业模式进行详细研析,结合笔者的工作实践和合约物流的发展现状及趋势研判基础上,提出了合约物流企业就以平台化、商物一体化及全供应链三大方面作为商业模式创新的主要方向。并进一步提出了内生渐进式创新与外生并购跨越式创新并举的实践路径。最后,对合约物流企业商业模式创新面临的困难以及为确保成功实施创新的而需要的保障措施作了说明。本文还从物流行业的发展现状和趋势对物流行业的前景与趋势进行了综合分析,希望通过这些有关商业模式创新理论的研究与实践思考能为商业模式创新特别是合约物流企业商业模式创新实践提供有益的参考和借鉴,也希望以此为国内物流行业商业模式的创新与发展的理论研究进行有意义的探索。
[Abstract]:Like Peter, the father of modern management? Drucker said that "the competition between enterprises today is not between products, but between business models," so the importance of business models to enterprises can be seen. Because of the characteristics of specialization of service and customization of customers, contract logistics is difficult to grow rapidly and continuously after developing to a certain stage, and the scale effect is not obvious. In the situation of global economic growth slowing, production and business enterprises' own business growth is weak, the competition between contract logistics enterprises is becoming more and more fierce, profit space is constantly being squeezed, and the pressure of growth gradually appears. The modern logistics industry, which is closely related to information technology, is in the wave of e-commerce development, new business models emerge constantly, a large number of new logistics models based on Internet technology emerge as the times require, such as platformization. The integration of commerce and goods, which has achieved explosive growth and unprecedented success in services and operations completely different from traditional logistics, All these have a lasting and profound impact on the logistics industry, especially on the traditional contract logistics business model. Under the background that the innovation of business model of logistics industry is in full swing, the innovation of business model of contract logistics enterprise has also aroused unprecedented attention and extensive practice. In order to study the innovation of business model of contract logistics enterprises, it is necessary to make clear the form, direction and implementation path of business model innovation. This paper analyzes the innovative forms of business model and puts forward three innovative forms based on value chain, Internet economy and the application of new technology. Then, by using the common business model deconstruction method, the paper analyzes several typical business models of the current logistics industry one by one, and analyzes the contract logistics and the new business model in detail. On the basis of the author's work practice and the development status and trend of contract logistics, this paper puts forward that the main direction of business model innovation for contract logistics enterprises is platform, commercial and material integration and whole supply chain. Furthermore, the paper puts forward the practice path of endogenous progressive innovation and exogenous merger and acquisition leapfrogging innovation. Finally, the difficulties faced by contract logistics enterprises in business model innovation and the necessary safeguards to ensure the successful implementation of innovation are explained. This paper also makes a comprehensive analysis of the prospect and trend of logistics industry from the perspective of the present situation and trend of logistics industry. It is hoped that the research and practice of the theory of business model innovation can provide a useful reference for the innovation of business model, especially the practice of business model innovation of contract logistics enterprises. It also hopes to explore the theory of innovation and development of domestic logistics business model.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23

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