食品恐慌下消费者对食品添加剂的风险感知研究
发布时间：2018-08-18 09:43
【摘要】：全球范围内爆发的食品安全事件不仅严重影响国家间的食品贸易，更给各国人民的生命健康造成了严重危害，食品安全问题现已成为全球性的难题处于深刻转型发展期的我国，食品安全事件爆发的频率相对更高，使食品安全事件成为社会各界普遍关注的焦点食品添加剂在改善食品的色香味方面发挥了重要的作用，被誉为现代食品工业的灵魂，然而，由于其在食品工业中使用的普遍性，也由此带来了安全风险近年来，由食品生产经营者在利益面前的道德缺失而产生的人为滥用食品添加剂所引发的食品安全事件持续发生，已成为消费者最担心的食品安全风险之一目前，我国的食品安全风险已由传统的自然因素导致的风险转变为人源性因素引致的社会风险鉴于此，本文选取食品添加剂为研究对象，以江苏省苏州市的消费者为例，分别通过问卷调查与实验拍卖的方法，研究消费者在食品恐慌的背景下对食品添加剂的风险感知，并探讨消费者的风险感知与其购买意愿补偿意愿的关系 本文首先对消费者的风险感知与购买意愿进行了问卷调查研究，基于计划行为理论，引入信息来源与风险感知两个维度，通过结构方程模型进行计量分析，由此得到主观规范信息来源是影响消费者风险感知的主要因素，消费者对食品添加剂的风险感知显著地影响其对含有添加剂食品的购买意愿在此基础上，进一步研究信息类型对消费者风险感知的影响，引入正面信息和负面信息两种不同类型的信息，考虑到问卷调查对消费者风险感知测度可能存在偏误的缺陷，引入实验拍卖的方法，，并采用随机n价实验拍卖法，通过模拟真实的市场环境，对问卷调查的研究结论做出进一步验证与发展本文研究的主要结论是： （1）消费者对食品添加剂的风险感知主要是食品生产企业的操作不规范或人为滥用食品添加剂所致，人源性因素已成为消费者食品安全风险的主要原因 （2）不同来源不同类型的食品添加剂信息，对消费者食品添加剂风险感知的影响具有显著差异因此，及时准确地发布有关食品安全风险的信息，确保食品安全信息的准确性与充分流动是有效的食品安全风险交流机制的基础 （3）消费者对食品添加剂的风险感知受其信息的加工能力对自身与家人健康的关注程度以及对信息后果预见能力等变量的影响应当基于消费者群体间的差异，采用不同的传播途径和传播内容，实施有针对性的措施
[Abstract]:The outbreak of food safety events worldwide not only seriously affected the food trade among countries, but also caused serious harm to the lives and health of the people of all countries. The food safety problem has become a global problem in a period of profound transformation and development. The frequency of food safety incidents is relatively high, which makes food safety incidents become the focus of public attention. Food additives play an important role in improving the color and smell of food, and are regarded as the soul of modern food industry. Because of the universality of its use in the food industry and the resulting safety risks in recent years, food safety incidents caused by the human misuse of food additives caused by the lack of morality in front of the interests of food producers and operators continue to occur. Has become one of the most worrying food safety risks for consumers. At present, food safety risks in our country have changed from the risks caused by traditional natural factors to the social risks caused by human factors. This paper selects food additives as the research object, taking the consumers of Suzhou City of Jiangsu Province as an example, through the methods of questionnaire investigation and experimental auction, to study the risk perception of food additives under the background of food panic. And to explore the relationship between consumers' risk perception and their willingness to buy compensation. Firstly, this paper makes a questionnaire survey on consumers' risk perception and purchase intention, based on the theory of planning behavior. This paper introduces two dimensions of information source and risk perception, and makes econometric analysis through the structural equation model, and concludes that the subjective normative information source is the main factor affecting consumer risk perception. Consumer's risk perception of Food Additives significantly affects their willingness to purchase Food containing Additives. On this basis, the effects of information types on consumers' risk perception are further studied. This paper introduces two different types of information, positive information and negative information, considering the defects of questionnaire survey on consumer risk perception, introduces the method of experimental auction, and adopts the random n-price experimental auction method. By simulating the real market environment, The main conclusions of this paper are as follows: (1) the risk perception of food additives is mainly caused by the non-standard operation or artificial misuse of food production enterprises. Caused by food additives, Human factor has become the main reason of consumer food safety risk. (2) different sources and different types of food additive information have significant difference on consumer food additive risk perception. Timely and accurate release of information on food safety risks, Ensuring the accuracy and adequate flow of food safety information is the basis of an effective food safety risk communication mechanism (3) consumers' risk perception of food additives is affected by their ability to process information on themselves and their families The impact of variables such as the degree of concern of health and its ability to anticipate information consequences should be based on differences among consumer groups. Adopt different ways and contents of communication and implement targeted measures
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F203;F713.55
本文编号：2189086
[Abstract]:The outbreak of food safety events worldwide not only seriously affected the food trade among countries, but also caused serious harm to the lives and health of the people of all countries. The food safety problem has become a global problem in a period of profound transformation and development. The frequency of food safety incidents is relatively high, which makes food safety incidents become the focus of public attention. Food additives play an important role in improving the color and smell of food, and are regarded as the soul of modern food industry. Because of the universality of its use in the food industry and the resulting safety risks in recent years, food safety incidents caused by the human misuse of food additives caused by the lack of morality in front of the interests of food producers and operators continue to occur. Has become one of the most worrying food safety risks for consumers. At present, food safety risks in our country have changed from the risks caused by traditional natural factors to the social risks caused by human factors. This paper selects food additives as the research object, taking the consumers of Suzhou City of Jiangsu Province as an example, through the methods of questionnaire investigation and experimental auction, to study the risk perception of food additives under the background of food panic. And to explore the relationship between consumers' risk perception and their willingness to buy compensation. Firstly, this paper makes a questionnaire survey on consumers' risk perception and purchase intention, based on the theory of planning behavior. This paper introduces two dimensions of information source and risk perception, and makes econometric analysis through the structural equation model, and concludes that the subjective normative information source is the main factor affecting consumer risk perception. Consumer's risk perception of Food Additives significantly affects their willingness to purchase Food containing Additives. On this basis, the effects of information types on consumers' risk perception are further studied. This paper introduces two different types of information, positive information and negative information, considering the defects of questionnaire survey on consumer risk perception, introduces the method of experimental auction, and adopts the random n-price experimental auction method. By simulating the real market environment, The main conclusions of this paper are as follows: (1) the risk perception of food additives is mainly caused by the non-standard operation or artificial misuse of food production enterprises. Caused by food additives, Human factor has become the main reason of consumer food safety risk. (2) different sources and different types of food additive information have significant difference on consumer food additive risk perception. Timely and accurate release of information on food safety risks, Ensuring the accuracy and adequate flow of food safety information is the basis of an effective food safety risk communication mechanism (3) consumers' risk perception of food additives is affected by their ability to process information on themselves and their families The impact of variables such as the degree of concern of health and its ability to anticipate information consequences should be based on differences among consumer groups. Adopt different ways and contents of communication and implement targeted measures
【学位授予单位】：江南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F203;F713.55
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