以JD公司为主导的虚拟物流企业联盟研究

发布时间：2018-09-06 18:52

【摘要】：物流作为电子商务的“最后一公里”，是发展电子商务的基石。物流配送水平很大程度上影响电子商务行业的发展。JD公司作为电子商务企业的典型代表采用了以自建物流模式、自建物流与物流外包(第三方物流)模式相结合为主，其他灵活物流模式为辅的纵向一体化物流模式。但是该模式存在一些问题，严重制约了JD公司的发展。因此，JD公司必须面对物流配送模式改进的现实。以JD公司为主导的虚拟物流企业联盟模式是JD公司改进物流配送模式的方向。以JD公司为主导建立虚拟物流企业联盟对JD公司来说是切实可行的。在虚拟物流企业联盟中，JD公司能够发挥其主导作用，也具备成为联盟主导企业的核心能力。建立虚拟物流企业联盟可以解决JD公司物流配送服务难支撑销售增加的问题，也可以提高物流配送效率，还可以提高JD公司核心竞争力。本文将在诸多学者关于电子商务和物流模式研究的基础上，借助供应链管理、供应链协同理论、资源整合理论以及物流战略联盟的相关理论，分析JD公司现有物流配送模式存在的问题及其成因，探讨以JD公司为主导组建虚拟物流企业联盟的可行性，，并具体组建虚拟物流企业联盟，从构建过程、组织结构、建立各种机制以及注意事项等方面研究如何构建虚拟物流企业联盟。
[Abstract]:Logistics as the "last kilometer" of e-commerce is the cornerstone of the development of e-commerce. The level of logistics distribution has a great impact on the development of e-commerce industry. As a typical representative of e-commerce enterprises, JD company adopts the self-built logistics model, which combines self-built logistics with logistics outsourcing (third party logistics) model, and others. The flexible logistics mode is supplemented by the vertical integrated logistics mode. But there are some problems in this mode, which seriously restrict the development of JD company. Therefore, JD company must face the reality of improving the logistics distribution mode.
The virtual logistics enterprise alliance mode dominated by JD company is the direction of JD company to improve the logistics distribution mode. It is feasible for JD company to establish virtual logistics enterprise alliance dominated by JD company. Establishing virtual logistics enterprise alliance can solve the problem that JD company's logistics distribution service is difficult to support sales increase, can also improve the efficiency of logistics distribution, can also improve the core competitiveness of JD company.
On the basis of many scholars'research on e-commerce and logistics mode, this paper analyzes the problems and causes of JD company's existing logistics distribution mode by means of supply chain management, supply chain collaboration theory, resource integration theory and logistics strategic alliance theory, and discusses the establishment of virtual logistics enterprise alliance led by JD company. The feasibility of the alliance, and the specific formation of virtual logistics enterprise alliance, from the construction process, organizational structure, the establishment of various mechanisms and matters needing attention to build virtual logistics enterprise alliance.
【学位授予单位】：重庆理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F276.4

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