中矿物流集团天津货运公司发展战略研究

发布时间：2018-10-19 14:29

【摘要】：我国的物流行业起步较晚,但是随着我国加入WTO的进程,物流行业逐渐与市场接轨,而发达国家的物流企业也纷纷进驻国内市场,随着跨国企业先进的管理理念和运作方式的冲击,我国的物流行业更市场化,同时行业竞争也愈发激烈。近年来外贸市场不稳定,货运代理行业的竞争造成了行业的利润下降,价格战的袭来使行业内恶性竞争的态势蔓延。而国有企业由于其自身的背景与优势要面对激烈的竞争和恶劣的经济形势,应该采取何种战略?怎样实施这些战略?这将决定中矿物流集团天津货运公司如何继续生存和发展。中矿物流集团天津货运公司如何在复杂的经济形势下保持发展并不断的完善进步,有何可行性意见或参考方案可以借鉴?本文就此进行了较为系统地研究。本文先对天津货运公司的外部环境进行分析,然后运用波特五力模型进行行业分析,运用SWOT分析法结合企业内外部的经济环境进行战略分析。经过对该公司成长性、经营业务、财务状况、人力状况几个方面的分析,确定了中矿物流集团天津货运公司应实施服务差异化战略,横向一体化战略,向第三方物流转型战略和信息网络化战略等来应对不利的市场环境。
[Abstract]:China's logistics industry started relatively late, but with the process of China's entry into WTO, the logistics industry gradually connected with the market, and developed country logistics enterprises have also entered the domestic market. With the impact of the advanced management concept and operation mode of multinational enterprises, the logistics industry of our country is more market-oriented, and the competition of the industry is becoming more and more fierce. In recent years, the foreign trade market is unstable, the competition of freight forwarder causes the profit of the industry to drop, the price war attack causes the vicious competition situation in the industry to spread. What strategy should be adopted by state-owned enterprises because of their own background and advantages to face fierce competition and adverse economic situation? How are these strategies implemented? This will determine how to continue to survive and develop China Mineral Logistics Group Tianjin Freight Company. How to maintain the development of Tianjin freight transportation company in the complex economic situation and improve and progress continuously? what are the feasible suggestions or reference plans? In this paper, a systematic study is carried out. In this paper, the external environment of Tianjin freight company is analyzed firstly, then the industry analysis is carried out by using Porter's five-force model, and the strategic analysis is carried out by using SWOT analysis combined with the internal and external economic environment of the enterprise. Based on the analysis of the growth, business, financial situation and manpower status of the company, it is determined that Tianjin Freight Company of China National Mining Logistics Group should implement the strategy of service differentiation and horizontal integration. To the third party logistics transformation strategy and information network strategy to deal with adverse market environment.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F259.23

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