基于财务视角的伊力特获利能力研究

发布时间：2018-01-25 10:46

本文关键词： 伊力特获利能力杜邦分析层次分析　出处：《新疆大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，随着国家对白酒政策的改变和白酒竞争格局的变化，白酒企业要生存和壮大日益困难，尤其是像伊力特这种区域性品牌，要拓展其他区域市场困难重重，固守的区域市场又面临着新崛起的品牌，伊力特作为塞外茅台，面对这样竞争激烈的市场环境，如何通过财务状况分析研究找出公司的优势与不足，，进一步拓展市场，提高企业的获利能力就显得尤为重要。本文先介绍了白酒的行业状况，并从营业收入、负债情况、利润构成三个方面介绍了伊力特的经营现状，发现其营业收入、净利润增长比较缓慢，负债增多；然后用雷达图综述了伊力特的财务现状，发现伊力特流动性、安全性、收益性、成长性中的大部分指标都在单位圆内，说明伊力特与对比企业金种子酒有一定的差距；最后根据获利能力的指标体系，利用层次分析法建立了获利能力模型，定量分析了公司的获利能力，进一步说明了其获利能力与金种子酒存在一定的差距。在查找原因时运用改进的杜邦分析与连环替代法查找获利能力低的具体原因以及各个因素的影响情况，发现企业获利能力低的主要原因是由经营活动引起的，而经营活动差的主要原因是营业成本高、管理费用高、资产周转率不高。本文提出了提高获利能力的一些意见：引进先进管理理念和技术，对管理人员进行培训，控制成本费用，提高闲置资产的利用效率，利用优势资源开辟果酒、保健酒市场，把握好“丝绸之路经济带”带来的发展机遇等一系列建议。
[Abstract]:In recent years, with the change of national liquor policy and the change of liquor competition pattern, it is increasingly difficult for liquor enterprises to survive and grow, especially for regional brands such as Yilit. In order to expand other regional market difficulties, the firmly held regional market is facing a new rising brand, Ilide, as a Saiwoumaotai, faced with such a competitive market environment. How to find out the advantages and disadvantages of the company through the analysis of the financial situation, further expand the market, and improve the profitability of the enterprise is particularly important. This paper first introduces the status of liquor industry, and introduces the operating status of Eritt from three aspects: operating income, debt situation and profit composition. It is found that the net profit increases slowly and the liabilities increase. Then we use radar map to summarize the current financial situation of Eliot, and find that most of the indicators in the liquidity, security, profitability and growth of Eliot are in the unit circle. The result shows that there is a certain gap between the Eritt and the contrasting enterprise golden seed wine. Finally, according to the index system of profitability, the model of profitability is established by analytic hierarchy process (AHP), and the profitability of the company is analyzed quantitatively. Further explained that there is a certain gap between its profitability and golden seed wine. In search of the reasons for the use of improved DuPont analysis and serial substitution method to find the specific reasons for the low profitability and the impact of various factors. It is found that the main reasons for the low profitability of enterprises are caused by business activities, while the main causes of poor business activities are high operating costs and high management costs. Assets turnover rate is not high. This paper puts forward some suggestions to improve profitability: introducing advanced management concepts and techniques, training managers, controlling cost and cost, and improving the utilization efficiency of idle assets. A series of suggestions such as opening up fruit wine and health wine market and grasping the development opportunity brought by "Silk Road Economic Belt" are proposed.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F406.7;F426.82

【参考文献】