KC药业成本领先战略研究

发布时间：2018-01-28 21:40

本文关键词： 原料药行业成本领先战略五力模型分析 SWOT分析　出处：《广东财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：近年来，制药行业的竞争日益激烈，企业的生存环境越发艰难，制药企业面临着很多不利因素的威胁。例如国际大型制药企业进入国内市场的威胁、药价下降、国内的生产材料价格、人工成本、运输成本均不断上升，使得众多制药企业的获利空间被不断压缩。本文运用战略管理等理论，通过介绍原料药以及原料药的行业特点，运用五力模型分析行业竞争力、“SWOT”模型分析KC药业优势、劣势、机会和威胁，指出KC药业实施成本领先战略的必然性，探讨其实施成本领先战略的措施并对效果进行评价。通过寻找同类企业实施成本领先战略时需要注意的普遍性问题，进一步探索这些问题的解决方法及有关改进措施，完善KC药业成本领先战略的内容和应变机制，，得出类似KC药业的原料药生产企业在应对日益复杂的行业竞争环境时的战略选择的一些普遍性结论，为国内采用成本领先战略的同类企业提供借鉴的经验。
[Abstract]:In recent years, the pharmaceutical industry is facing increasingly fierce competition, the enterprise survival environment more difficult, pharmaceutical companies face many unfavorable factors such as a threat. Large international pharmaceutical enterprises to enter the domestic market the threat of decline in drug prices, production material prices, domestic labor costs, transportation costs are rising, so many pharmaceutical companies profit space continuous compression. This paper use the theories of strategic management, through the introduction of raw materials and raw materials industry characteristics, using the five forces model to analyze the competitiveness of the industry, "SWOT" model to analyze the KC pharmaceutical advantages, disadvantages, opportunities and threats, and points out the inevitability of the strategy of KC pharmaceutical, to explore the implementation of cost leadership strategy and measures to evaluate the effect. By finding the common problems need to pay attention to the implementation of the cost leadership strategy of similar enterprises, to further explore the solution to these problems A method and some improvement measures, improve the KC pharmaceutical cost leading strategy content and response mechanism, draw some general conclusions in response to the increasingly complex competition environment of the strategic choice of enterprise production similar to KC pharmaceutical raw materials, to provide experience for domestic use of cost leading strategy similar enterprises.

【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F406.7;F426.72

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