区域性房地产开发企业价值链研究

发布时间：2018-01-07 05:21

本文关键词：区域性房地产开发企业价值链研究　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

更多相关文章： 房地产 区域性 价值链 竞争优势

【摘要】：房地产行业一直作为我国国民经济的支柱产业，由于与房地产行业关联的行业较多，其对经济拉动作用很大，对国民经济发展的贡献相当巨大。但近年来由于房地产市场过度繁荣，导致房地产行业的发展与我国经济社会发展不相适应，对国民经济健康发展和社会稳定产生消极影响，表现为对房地产投资过快增长和房地产价格上涨过快。国家为了抑制房地产行业投资的过快增长以及城镇房价过快上涨，促进房地产市场的健康稳定发展，防止泡沫形成过大而对整个经济的影响，国家对从2007年开始对房地产业进行了一系列的宏观调控。宏观调控措施的出台和实施加上2008年源于美国的全球金融危机，对整个行业产生深远影响，大多主要在一二线进行开发的跨区域大型房地产企业，纷纷将业务下移至二三线城市，凭借其雄厚的资金实力和开发经验挤占市场，行业集中度逐步快速提升，耕植于二三线城市广大区域型房地产开发企业面临生死抉择，区域型房地产企业必须认真思考企业经营活动，寻找到如何在如此激烈的竞争环境下提升竞争力的方法，使得企业得以长期生存和发展。为此，，本文试图通过对区域性房地产企业的特点和开发流程的分析，利用价值链理论来分析区域性房地产企业价值链构成以及价值链的内外部联系，找到优化企业资源合理配置的关键价值活动环节和方法来提升企业竞争优势。本文首先回顾了我国房地产发展历史过程，阐述了区域性房地产企业面临的竞争压力和基本出路。其次对价值链理论基本原理作了综述，追溯了价值链理论包括的竞争优势原则，又进一步介绍了价值链理论的发展演进。随后，本文从区域性房地产企业特点和开发流程分析开始，通过对区域性房地产企业开发流程的详细分析，进而运用价值链理论的基本原理结合开发流程，构建出区域性房地产企业价值链模型和价值链各环节的主要价值活动。并通过对区域性房地产企业的在竞争中所具有的优势和存在的劣势分析比较，提出了基于提升区域型房地产开发企业竞争优势的价值链优化、分解和整合基本思路，以便在未来激烈竞争的市场环境中取得竞争优势。最后通过对柏庄集团价值链详细分析，揭示该企业价值活动的局限性和采取的一系列优化改进措施以及取得的成果，进一步证明优化重塑价值链对区域性房地产企业生存发展的重要性。由于本人的水平有限，只做了一些比较粗浅的探索和研究，加上房地产企业本身价值活动的复杂性，不可能解决对提升区域性房地产企业竞争优势的价值活动过程中遇到的所有问题，只是借此参与到对广大区域型房地产企业提升竞争力研究活动中，以给予他们在环境日益变化、市场竞争日益加剧的现实情况下，如何提高生存和发展能力提供一些理论参考。
[Abstract]:The real estate industry has been the pillar industry of the national economy of our country. Because there are more industries associated with the real estate industry, it has a great effect on the economic pull. The contribution to the development of the national economy is very great, but in recent years, because of the excessive prosperity of the real estate market, the development of the real estate industry does not adapt to the economic and social development of our country. It has a negative impact on the healthy development of the national economy and social stability. In order to restrain the rapid growth of real estate investment and the rapid rise of urban house prices, the state promotes the healthy and stable development of the real estate market. Prevent bubbles from forming too large and affecting the economy as a whole. Since 2007, the country has carried out a series of macro-control measures on the real estate industry. The introduction and implementation of macro-control measures and the 2008 global financial crisis originated from the United States. It has a profound impact on the entire industry, most of the cross-regional real estate enterprises mainly in the first and second lines of development, have moved their business to the second and third tier cities, relying on their strong financial strength and development experience to squeeze the market. The degree of industry concentration is rising rapidly, and the vast regional real estate development enterprises in the second and third tier cities are faced with the choice of life and death. Therefore, the regional real estate enterprises must seriously think about the business activities of the enterprises. Find out how to improve the competitiveness in such a fierce competitive environment, so that enterprises can survive and develop for a long time. Therefore, this paper attempts to analyze the characteristics and development process of regional real estate enterprises, using the value chain theory to analyze the value chain composition of regional real estate enterprises and the internal and external links of the value chain. Find out the key value activities and methods to optimize the rational allocation of enterprise resources to enhance the competitive advantage of enterprises. Firstly, this paper reviews the history of real estate development in China. This paper expounds the competitive pressure and the basic way out for the regional real estate enterprises. Secondly, it summarizes the basic principles of the value chain theory, and traces the competitive advantage principle included in the value chain theory. Then it introduces the development and evolution of the value chain theory. Then, this paper starts with the analysis of the characteristics and development process of the regional real estate enterprises, through the detailed analysis of the development process of the regional real estate enterprises. Then the basic principles of the value chain theory combined with the development process. The value chain model of regional real estate enterprises and the main value activities of each link of the value chain are constructed. The advantages and disadvantages of regional real estate enterprises in the competition are analyzed and compared. This paper puts forward the basic idea of value chain optimization, decomposition and integration based on enhancing the competitive advantage of regional real estate development enterprises. In order to gain competitive advantage in the future competitive market environment. Finally, through the detailed analysis of the value chain of Berzhuang Group. This paper reveals the limitation of the enterprise's value activities, a series of optimization and improvement measures and the results obtained, which further proves the importance of optimizing and reshaping the value chain for the survival and development of regional real estate enterprises. Because of my limited level, I only do some relatively shallow exploration and research, plus the complexity of the real estate enterprise's own value activities. It is impossible to solve all the problems encountered in the process of promoting the competitive advantage of the regional real estate enterprises, only to participate in the research activities of promoting the competitiveness of the vast regional real estate enterprises. In order to provide them with some theoretical reference on how to improve their survival and development ability under the circumstances of changing environment and increasing market competition.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4

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