深圳S房地产企业发展战略研究

发布时间：2018-02-23 23:00

本文关键词： 房地产战略管理产业机构分析 PEST分析　出处：《湖南农业大学》2014年硕士论文　论文类型：学位论文

【摘要】：伴随着我国经济的飞速振兴,房地产行业也迎来了前所未有的新局面。在我国特有的社会环境下,各种制度的逐步成熟,特别是我国的原有的分配式住房模式的变革,犹如一只强心剂为房地产业注入了更多的活力。深圳S房地产开发公司作为拥有房地产开发三级资质的私营企业,其前身是施工建筑起家,2010年才涉足深圳房地产开发市场,该公司的产业基础薄弱、组织架构不完善、管理模式单一、融资渠道狭窄、品牌尚未形成、创新意识不足等问题都成为制约企业发展的瓶颈.面对激烈的市场竞争环境,作为深圳市刚刚起步中小企业的深圳S房地产开发公司,应当如何在当前的环境下重新定位,制定企业的发展战略,以适应市场发展的客观需要。如何根据自身优势,扬长避短,降低生产经营成本,树立品牌,为企业的可持续发展奠定基础,已经成为当务之急。本文在运用了相关理论知识的基础上,以对深圳市S房地产企业所处的内、外部环境以及产业环境进行分析,有针对性的总结出符合深圳市S房地产企业长期发展的战略目标,以确保在多变的市场环境中能有持续发展的能力。同时也可为其它的房地产企业在发展的道路上提供一定得参考价值和借鉴作用。综合以上环境分析,并结合深圳市S房地产企业自身实力,确定S房地产企业应实施一体化经营发展的战略模式,立足于房地产、建筑二大产业,以住宅房屋经营为核心,形成纵向一体化；房地产综合业务、建筑承包业务、其它持续经营业务横向一体化发展模式。
[Abstract]:With the rapid economic revitalization of our country, the real estate industry has also ushered in an unprecedented new situation. Under the unique social environment of our country, various systems have gradually matured, especially the transformation of the original distributive housing model in our country. Shenzhen S Real Estate Development Company, as a private enterprise with third-class qualifications for real estate development, started from construction and construction, and only set foot in the Shenzhen real estate market in 2010. Such problems as weak industrial foundation, imperfect organizational structure, single management mode, narrow financing channel, unformed brand and insufficient innovation consciousness have all become the bottleneck of the development of enterprises. As a small and medium-sized enterprise in Shenzhen, Shenzhen S Real Estate Development Company should reposition itself in the current environment and formulate the development strategy of the enterprise in order to meet the objective needs of market development. Therefore, it is urgent to reduce production cost, establish brand and lay the foundation for sustainable development of enterprises. Based on the relevant theoretical knowledge, this paper analyzes the internal, external and industrial environment of S real estate enterprises in Shenzhen. The strategic goal of long-term development of S real estate enterprises in Shenzhen was summed up. In order to ensure the ability of sustainable development in the changeable market environment. At the same time, it can also provide some reference value and reference for other real estate enterprises on the road of development. Combining with the strength of S real estate enterprise in Shenzhen City, it is determined that S real estate enterprise should implement the strategic mode of integrated management and development, which is based on the two industries of real estate and construction, and takes housing management as the core to form vertical integration. Real estate comprehensive business, construction contracting business, other continuous business horizontal integration development model.
【学位授予单位】：湖南农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F272

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