互联网金融背景下的券商发展策略研究

发布时间：2018-03-18 19:54

本文选题：互联网金融　切入点：券商　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：随着互联网技术的迅猛发展，网上低佣金开户、电商和第三方支付平台加入金融产品销售平台、第三方在线理财机构等新型互联网金融业态对传统证券公司形成直接冲击。本文立足证券业务与互联网金融本质，介绍了国内外互联网证券发展历史与现状，分析了互联网证券对证券公司各项业务的影响，明晰了互联网金融与传统证券业务的优劣势，，阐述了两者融合的光明前景。本文以互联网精神背景下投资者的支付、投资、融资三种需求为出发点，提出以客户为中心，再造证券公司业务流程。同时，从平台建设、差异化定位、大数据利用、信息安全建设、内部结构改造、人才培养等方面，结合具体案例和业务前景，对证券公司开展互联网证券业务的策略提出全面建议。
[Abstract]:With the rapid development of Internet technology, online low commission accounts, e-commerce and third-party payment platform to join the financial products sales platform, third-party online financial institutions and other new forms of Internet finance form a direct impact on traditional securities companies. Based on the essence of securities business and Internet finance, this paper introduces the history and present situation of the development of Internet securities at home and abroad, and analyzes the influence of Internet securities on the business of securities companies. This paper clarifies the advantages and disadvantages of Internet finance and traditional securities business, and expounds the bright prospect of their fusion. Based on the three demands of investors' payment, investment and financing under the background of the Internet spirit, this paper proposes to reengineer the business process of securities companies by taking the customer as the center. At the same time, from the perspective of platform construction, differentiation positioning, and big data's utilization, In the aspects of information security construction, internal structure reform, personnel training and so on, combined with specific cases and business prospects, this paper puts forward some comprehensive suggestions for securities companies to carry out Internet securities business.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F832.51;F724.6

【共引文献】