金都新城房地产公司发展战略研究

发布时间：2018-04-08 21:38

本文选题：金都新城　切入点：房地产公司　出处：《河北工业大学》2014年硕士论文

【摘要】：在企业战略管理中战略决策是重要的组成部分，企业通过战略分析获得的包括政策、市场需求、行业竞争格局、企业自身能力等决策信息，进行战略决策，进而制定决策方案和企业战略。本文研究的目的，是在通过借鉴房地产开发流程、市场现状、战略管理等相关理论研究及政府制定的相关调控政策的基础上，结合作者自身的相关实证研究，对金都新城房地产开发公司业务的内外部环境分析的基础上，，力求制定出切实可行的适合公司发展的战略，确定公司正确的发展战略指导思想，为公司制定具体的未来相关发展战略提出初步方案，从而最终使企业走向可持续发展之路。
[Abstract]:Strategic decision is an important part in the strategic management of enterprises. Through strategic analysis, enterprises obtain the decision information including policy, market demand, competition pattern of the industry, and the ability of enterprises to make strategic decisions.Then make decision-making program and enterprise strategy.The purpose of this paper is to study the real estate development process, market status, strategic management and other relevant theoretical research and the relevant regulatory policies formulated by the government, combined with the author's own relevant empirical research.On the basis of analyzing the internal and external environment of the business of Jindu Xincheng Real Estate Development Company, we strive to work out a feasible strategy suitable for the development of the company, and determine the correct guiding ideology of the company's development strategy.This paper puts forward a preliminary plan for the company to formulate specific future related development strategies so as to make the enterprise move towards sustainable development.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F272

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