基于服务型建造的建筑企业商业地产开发运营模式研究

发布时间：2018-04-11 18:36

本文选题：服务型建造 + 建筑企业　；参考：《西安建筑科技大学》2014年硕士论文

【摘要】：随着产业结构的升级和服务经济时代的到来，建筑企业将从价值末端的施工建造向知识、技术、人力等资源密集型服务业转变，不断拓宽服务范围，开展新的经营模式是建筑企业构建核心竞争力的有效途径。特别是在我国经济高速发展，城市化步伐不断加快的大环境下，房地产市场得到了进一步发展，为商业地产提供了良好的发展契机，不少建筑企业纷纷进入商业地产领域，促使商业地产开发运营模式成为人们关注的焦点。本文将工业企业的服务型制造思想引入建筑企业，探索商业地产的服务型建造开发运营模式。本文以提高建筑企业核心竞争力为主线，，从制造业和建筑业的相似性入手，将工业企业的服务型制造经营模式引入建筑企业，提出服务型建造经营模式，将商业地产建筑企业的服务范围进一步延伸，形成了服务开发——服务建造——服务运营的新模式。主要研究内容包括：对已有的商业地产运营模式进行了分析，得出目前我国商业地产开发运营一体化的服务型理念不够深入；简述了企业竞争力和建筑企业战略联盟的相关理论，形成了本研究的理论基础；将工业企业的服务型制造思想引入建筑企业，提出了在服务型建造模式下的商业地产开发运营的战略联盟体系，建立了建筑企业与开发商和商业管理公司的两个联盟体系；构建了战略联盟伙伴选择与评价的指标体系，以S建筑企业的商业地产建设项目为例，应用服务型建造联盟及其伙伴选择方法，形成了该建筑企业的服务体系。
[Abstract]:With the upgrading of industrial structure and the arrival of the era of service economy, construction enterprises will transform from construction construction at the end of value to resource-intensive services such as knowledge, technology, manpower, etc.Developing a new business model is an effective way for construction enterprises to build core competitiveness.Especially in the environment of rapid economic development and accelerating urbanization, the real estate market has been further developed, which provides a good opportunity for the development of commercial real estate, and many construction enterprises have entered the commercial real estate field.Commercial real estate development and operation mode has become the focus of attention.In this paper, the service-oriented manufacturing idea of industrial enterprises is introduced to the construction enterprises, and the service-oriented construction development and operation mode of commercial real estate is explored.Based on improving the core competitiveness of construction enterprises and starting from the similarity between manufacturing industry and construction industry, this paper introduces the service-oriented manufacturing management model into construction enterprises, and puts forward the service-oriented construction management model.The service range of commercial real estate construction enterprises is further extended to form a new mode of service development-service construction-service operation.The main research contents are as follows: the existing commercial real estate operation mode is analyzed, and the service concept of commercial real estate development and operation integration in our country is not deep enough at present;The related theories of competitive power of enterprises and strategic alliance of construction enterprises are briefly introduced to form the theoretical basis of this study, and the service-oriented manufacturing thought of industrial enterprises is introduced into construction enterprises.This paper puts forward the strategic alliance system of commercial real estate development and operation under the service construction mode, establishes two alliance systems between construction enterprises and developers and commercial management companies, and constructs the index system of selecting and evaluating partners of strategic alliances.Taking the commercial real estate construction project of S construction enterprise as an example, the service system of the construction enterprise is formed by applying the service construction alliance and its partner selection method.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F299.23

【参考文献】