万达集团企业文化发展研究分析

发布时间：2018-04-19 02:38

本文选题：企业文化 + 房地产企业文化　；参考：《南昌大学》2014年硕士论文

【摘要】：随着社会进步、经济发展以及科学技术的日新月异，各国企业现代化管理不再是依靠数字分析、规章制度以及管理手段来进行“刚性”管理，而是将视线转移到了文化的认同上，通过凝聚共同心理趋向、行为规范和价值观来“柔性”管理企业。我国企业管理逐渐呈现的内在缺陷也恰恰体现在这里，企业文化建设的缺失已经成为我国企业发展的严重瓶颈。近年来，我国房地产业的发展取得了突飞猛进的成效，实现了跨越式发展，一跃成为国民经济的一个强大支撑。房地产企业也如雨后春笋般出现，竞争日益加剧。我国房地产企业想要做大做强，真正地实现可持续发展，成为百年老店式的企业，除了独特的商业模式，还要有优秀的企业文化，只有双管齐下，形成内外兼具、由表及里的房地产行业特色的企业文化，才能支撑企业的快速发展。本文通过分析目前国内房地产行业企业文化的现状，阐述了企业文化建设对房地产行业的重要作用，并以目前国内目前规模最大的商业地产开发企业、综合实力排名前五的房地产开发企业——万达集团为例，通过对万达集团文化建设现状和历程的深入剖析，从物质文化、精神文化、行为文化、制度文化等多角度进行探讨，从中梳理出万达企业文化建设的优势、特点和不足，结合目前万达集团的产业布局、综合实力和发展方向，提出了新的万达集团企业文化框架，重新定位万达集团企业文化的同时，，对万达的企业文化建设提升提出了参考建议。
[Abstract]:With social progress, economic development and the rapid development of science and technology, the modern management of enterprises in various countries no longer relies on digital analysis, rules and regulations and management means to carry out "rigid" management.Instead, the line of sight is transferred to the cultural identity, and the management of enterprises is "flexible" through the agglomeration of common psychological trends, codes of conduct and values.The inherent defects of enterprise management in our country are also reflected here. The lack of enterprise culture construction has become a serious bottleneck in the development of enterprises in our country.In recent years, the development of China's real estate industry has made rapid progress, achieved a leapfrog development, and has become a strong support of the national economy.Real estate enterprises are also springing up like a spring rain, increasingly intensified competition.If our real estate enterprises want to be large and strong, truly achieve sustainable development, and become a century-old shop type enterprise, in addition to their unique business model, they must also have excellent corporate culture. Only a two-pronged approach can form both internal and external enterprises.From the outside to the real estate industry characteristics of corporate culture, in order to support the rapid development of enterprises.By analyzing the present situation of the enterprise culture in the domestic real estate industry, this paper expounds the important role of the construction of the enterprise culture in the real estate industry, and the largest commercial real estate development enterprise in China at present.Wanda Group, the top five real estate development enterprise with comprehensive strength, as an example, through the in-depth analysis of the current situation and course of Wanda Group's cultural construction, from the material culture, spiritual culture, behavior culture, system culture and so on.Combing out the advantages, characteristics and shortcomings of Wanda's enterprise culture construction, combining the current industrial layout, comprehensive strength and development direction of Wanda Group, this paper puts forward a new corporate culture framework of Wanda Group.While repositioning the corporate culture of Wanda Group, the paper puts forward some suggestions for the promotion of Wanda's corporate culture construction.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F270;F299.233.4

【参考文献】