P2P信贷出借意愿研究的一个理论模型的构建

发布时间：2018-05-03 11:36

  本文选题：网上借贷 + 感知风险　； 参考：《中国市场》2016年44期

【摘要】：自2005年以来,网络P2P借贷市场已取得了快速的发展,并在帮助小微企业解决融资性难题方面发挥了重要作用。然而,该市场仍处在初级阶段,为了更好地理解P2P网络借贷市场的借贷活动,我们需要实证研究的理论基础。由于网络P2P贷款的独特性以及在交易过程中风险和信任的核心作用,我们从风险感知和信任感知的角度出发,探讨驱使借贷双方放贷成功的关键性因素。
[Abstract]:Since 2005, the Internet P2P lending market has made rapid development and played an important role in helping small and micro enterprises to solve financing problems. However, the market is still in the primary stage. In order to better understand the lending activities of the P2P network lending market, we need the theoretical basis of empirical research. Due to the network P2P loan, In terms of the uniqueness and the core role of risk and trust in the process of trading, we discuss the key factors that drive the loan success of both borrowers and borrowers from the perspective of risk perception and trust perception.

【作者单位】： 河北工业大学经济管理学院;
【分类号】：F724.6;F832.4
，

本文编号：1838333