忆城房地产公司项目开发成本精细化管理研究

发布时间：2018-05-09 06:51

本文选题：房地产企业 + 项目开发　；参考：《哈尔滨商业大学》2014年硕士论文

【摘要】：房地产开发项目成本的精细化管理是将房地产企业常规管理引向深入管理的一种管理模式,是一种资源管理方式,极大程度地减少管理所占用的资源,将管理责任具体化,明确化,是提升企业执行能力的一个重要途径,对房地产开发项目成本的管理和决策分析及信息使用具有重大意义。目前,日益竞争激烈的房地产行业,管理细化必将成为企业生存和发展的基本前提,并且保证企业的核心竞争力将变得越来越重要。房地产企业面对越来越多、越来越强的竞争对手,以及日益严峻的市场形势,企业做大做强是一个必然的发展方向。因此,在房地产企业中成本管理水平和效率直接反映了一个房地产企业的地位和实力,精细化的成本管理起着越来越重要的作用,只有通过合理定位、规范运作、量化管理,推动成本精细化管理,提高企业的应变能力,才能保证房地产企业健康稳定地发展,在未来的竞争中立于不败之地。通过探讨房地产企业实行精细化成本管理的必要性及现阶段处于具有挑战性的市场环境与标杆企业在行业中的影响,结合案例分析,针对忆城房地产公司的现实情况,为忆城房地产公司项目开发成本管理制定精细化管理的目标和原则,从预测、决策、计划、控制、核算及后评估考核六个阶段提出相应的成本精细化管理对策,需要建立完善的目标成本管理制度、对合约规划进行精细化管理、进行项目成本效益化的精细化分析、建立动态的成本控制、进一步完善成本核算体系以及建立成本管理后评估考核机制。最后,分别通过制度、组织和人员三个不同层面为忆城房地产公司在实施项目开发成本精细化管理运行做出有利的保障。
[Abstract]:The fine management of the cost of the real estate development project is a kind of management mode which leads the conventional management of the real estate enterprise to the deep management, and it is a kind of resource management mode, which greatly reduces the resources occupied by the management, and concretizes the management responsibility. Clarity is an important way to improve the execution ability of enterprises, which is of great significance to the management, decision analysis and information use of real estate development project cost. At present, in the increasingly competitive real estate industry, management refinement will become the basic premise for the survival and development of enterprises, and ensure the core competitiveness of enterprises will become more and more important. Real estate enterprises face more and more strong competitors, as well as increasingly severe market situation, it is an inevitable development direction for enterprises to become bigger and stronger. Therefore, the level and efficiency of cost management in real estate enterprises directly reflect the position and strength of a real estate enterprise. Fine cost management plays a more and more important role. In order to ensure the healthy and stable development of the real estate enterprises, the real estate enterprises will be in an invincible position in the future competition. Through discussing the necessity of implementing fine cost management in real estate enterprises and the challenging market environment and the influence of benchmarking enterprises in the industry at the present stage, combined with the case analysis, this paper aims at the actual situation of Yicheng real estate company. In order to establish the goal and principle of fine management for project development cost management of city real estate company, this paper puts forward the corresponding detailed cost management countermeasures from the six stages of forecast, decision making, planning, control, accounting and post-evaluation, etc. It is necessary to establish a perfect target cost management system, to manage the contract planning finely, to analyze the cost benefit of the project, and to establish dynamic cost control. Further improve the cost accounting system and establish a cost management evaluation and assessment mechanism. Finally, through the system, organization and personnel three different levels for the implementation of the project development costs of the real estate companies in the implementation of fine management to make a favorable guarantee.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

【相似文献】