经济新常态下我国企业社会责任战略管理框架的构建

发布时间：2018-03-06 00:14

本文选题：经济新常态　切入点：企业社会责任　出处：《北京交通大学学报(社会科学版)》2016年03期 　论文类型：期刊论文

【摘要】：以经济新常态下我国企业社会责任(CSR)战略管理为研究对象,从CSR边界、CSR战略管理的关系入手,采用规范研究的演绎法分析新常态经济环境对企业CSR战略管理的预期影响。研究表明:新常态经济环境变化导致我国企业CSR的边界变化;应对这种变化我国企业可构建CSR战略管理框架;CSR战略管理框架应考虑经济环境要素,以利益相关者为纽带,并遵循CSR识别→CSR沟通→CSR协调的循环提升过程。研究结果启示我们:新常态下政府应加强经济政策对企业行为的导向功能;企业应充分认识CSR战略管理能够带来的持续的竞争优势;政策制定部门应建立有效机制了解来自企业的反馈。
[Abstract]:Taking CSR (Corporate Social responsibility) strategic management of China under the new normal state of economy as the research object, this paper starts with the relationship between CSR strategic management and CSR boundary. The expected influence of the new normal economic environment on the strategic management of CSR is analyzed by using the deductive method of normative research. The results show that the change of the new normal economic environment leads to the change of the boundary of the CSR of Chinese enterprises; To deal with this change, Chinese enterprises can construct CSR strategic management framework. CSR strategic management framework should consider the elements of economic environment, take stakeholders as the link, and follow the identification of CSR. 鈫扖SR communication. 鈫扵he research results suggest that the government should strengthen the guiding function of economic policy to enterprise behavior under the new normal condition, and enterprises should fully understand the sustainable competitive advantage that CSR strategic management can bring. The policy-making department should establish an effective mechanism to understand the feedback from the enterprise.
【作者单位】：兰州财经大学会计学院;
【基金】：国家社科基金项目“企业社会责任表现对缓冲负面事件影响的作用研究”(12XGL008)
【分类号】：F270

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