渠道努力下互补型闭环供应链定价与服务决策

发布时间：2018-03-09 18:47

本文选题：渠道互补　切入点：收益共享　出处：《系统工程理论与实践》2017年09期 　论文类型：期刊论文

【摘要】：本文基于线上销售-线下服务的互补型双渠道闭环供应链模式,分别考虑了线上直销商主导定价和服务决策(M型),以及单一线上直销商-单一线下服务商(M-S型)基于收益共享机制的两种模型定价和服务决策,研究其产品定价,回收定价,库存决策,渠道服务努力以及最优回收量等问题.通过比较分析研究发现:渠道服务水平与服务敏感系数正相关,但回收价格较逆向渠道服务水平受服务敏感系数的影响程度在M型情景下更明显.继而我们又探讨了逐期回收情境下的定价与服务决策,发现再制造节约的成本增大,且市场需求受渠道服务更加敏感时,M型情景下的决策会提高服务水平或降低产品价格以求维持市场份额:并且当正向服务渠道收益等于逆向渠道损失时,服务商(零售商)做决策时将不再考虑直销商(制造商)的产品定价决策。最后,我们通过数值分析观察了不同的转移支付系数对正逆向服务水平比例的影响以及对决策变量的影响。
[Abstract]:This paper is based on the supply chain model of complementary double-channel closed-loop supply chain, which is based on online sales and off-line service. In this paper, two models of pricing and service decision based on revenue sharing mechanism are considered, such as direct online pricing and service decision making, and single online direct reseller and single offline service provider (M-S). The pricing and recovery pricing of products are studied. Inventory decision, channel service effort and optimal recovery amount, etc. Through comparative analysis, it is found that the channel service level is positively correlated with the service sensitivity coefficient. However, the effect of the service sensitivity coefficient on the service level of the recovery channel is more obvious than that of the reverse channel service level, and then we discuss the pricing and service decision in the situation of recovery in different periods, and find that the cost saved by remanufacturing increases. And when the market demand is more sensitive to the channel service, the decision under the M type situation will increase the service level or reduce the product price in order to maintain the market share: and when the positive service channel income equals the adverse channel loss, The service provider (retailer) will not consider the product pricing decision of the distributor (manufacturer) when making the decision. Finally, Through numerical analysis, we observe the influence of different transfer payment coefficients on the ratio of positive and reverse service levels and on the decision variables.
【作者单位】：上海财经大学国际工商管理学院;上海对外经贸大学会展与旅游学院;
【基金】：国家自然科学基金(71272015,71402053,71273091)~~
【分类号】：F274

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