基于Bertrand模型的进口跨境电商备货及定价策略

发布时间：2018-03-17 16:48

本文选题：跨境电子商务　切入点：正面清单　出处：《软科学》2017年10期 　论文类型：期刊论文

【摘要】：以2016年的跨境电商税改和正面清单为背景,应用演化博弈论和Bertrand模型对跨境电商企业的决策行为进行了三阶段博弈分析。第一阶段通过演化博弈论分析企业和监管机构的博弈,得到了超额收益、备货成本和处罚收入、舆论压力分别与企业备货概率和监管机构监管概率之间的关系;第二阶段和第三阶段利用Bertrand模型分析了跨境电商企业和传统贸易企业的价格竞争,其中第三阶段还对传统贸易企业加入了互补商品以提高市场竞争力。并得出了进口跨境电商企业在价格竞争中的针对弹性系数的变化采取不同的定价策略。
[Abstract]:Under the background of cross-border e-commerce tax reform and positive list in 2016, this paper applies evolutionary game theory and Bertrand model to analyze the decision-making behavior of cross-border e-commerce enterprises in three stages. In the first stage, the game between enterprises and regulators is analyzed by evolutionary game theory. The relationship between excess income, cost of stock preparation and punishment income, pressure of public opinion and the probability of enterprise stocking and supervision by the supervisor is obtained. The second and third stages use Bertrand model to analyze the price competition between cross-border e-commerce enterprises and traditional trading enterprises. In the third stage, complementary commodities are added to the traditional trading enterprises to improve the market competitiveness, and the different pricing strategies of the import cross-border e-commerce enterprises in price competition are obtained according to the change of elasticity coefficient.
【作者单位】：重庆大学经济与工商管理学院;
【基金】：国家自然科学基金项目(71232004) 中央高校基本科研业务重大自主项目(CDJSK1001) 重庆大学金融实验项目(2013JGSYJX005)
【分类号】：F274;F724.6;F752.61

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