NXHHTWHCYFZ有限责任公司发展战略研究

发布时间：2018-03-22 00:00

本文选题：NXHHTWHCYFZ有限责任公司　切入点：发展战略　出处：《宁夏大学》2017年硕士论文　论文类型：学位论文

【摘要】：景区的开发与发展一直是国内旅游产业投资的热点,本文拟对宁夏境内中华黄河坛景区所属的NXHHTWHCYFZ有限责任公司(之后简称HHT公司)发展战略进行研究。经过几年的建设和发展,中华黄河坛景区具有一定知名度和影响力,但由于HHT公司没有建立现代管理体系和明确的发展战略,企业发展也面临一些问题和制约。本文拟从分析HHT公司所面临的行业形势、市场环境等入手,分析公司发展将面临的机遇和挑战,同时拟对其组织结构、管理方式、经营状况等内部发展条件进行分析,把握其发展优势和劣势,并以此为依据通过SWOT分析法选择扭转型战略,提出公司的发展战略目标、战略宗旨、发展路线等。本论文的选题不仅能够对HHT公司的长期发展提出科学的、切实可行的战略指导,而且也可以对其内部管理如何适应战略发展提供建议,解决其发展滞后的问题,同时也为其他文化景区提供一些借鉴,并在一定程度上也是传承弘扬了我国的优秀传统文化。
[Abstract]:The development and development of scenic spots has always been the hot spot of domestic tourism industry investment. This paper intends to study the development strategy of NXHHTWHCYFZ Limited liability Company (hereinafter referred to as HHT Company), which belongs to the Yellow River altar Scenic spot in Ningxia. After several years of construction and development, The scenic spot of the Yellow River in China has a certain popularity and influence, but because HHT Company has not established modern management system and definite development strategy, the enterprise development also faces some problems and constraints. This paper intends to analyze the industry situation faced by HHT Company. Starting with the market environment, this paper analyzes the opportunities and challenges that the company will face in its development. At the same time, it intends to analyze its internal development conditions, such as its organizational structure, management mode and operating conditions, so as to grasp its development strengths and weaknesses. Based on the analysis of SWOT, the author chooses the reverse strategy, and puts forward the development strategy goal, strategic aim and development route of the company. The topic of this paper can not only put forward the long-term development of HHT, but also provide a scientific basis for the long-term development of the company. Practical strategic guidance, and it can also provide suggestions on how to adapt to the strategic development of its internal management, solve the problem of lagging development, and also provide some reference for other cultural scenic spots. And to some extent, it also inherits and carries forward the excellent traditional culture of our country.
【学位授予单位】：宁夏大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592.6;F719;F272

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