区域品牌化的企业参与行为研究——基于文化认知的视角

发布时间：2018-03-22 00:13

本文选题：区域品牌化　切入点：文化认知　出处：《当代财经》2017年04期 　论文类型：期刊论文

【摘要】：在区域竞争中,驱动企业参与区域品牌化是区域发展的核心战略。通过探索性开发区域品牌化中企业的文化认知维度及其驱动企业参与区域品牌化的机理,实证确认了区域品牌化中企业的文化认知包括集体信念、传统规范、常规惯例和角色定位四个维度。其中,集体信念由成就自我、利益获取和愿景导向构成;传统规范包括情感归属、传统习俗和团结意识;常规惯例包括交互共识、内隐规范和思维取向;角色定位包括责任意识、志愿意识和学习意识。企业的文化认知维度对驱动企业参与和促进区域品牌化具有积极影响。这些结果对于从文化认知视角开发驱动企业参与区域品牌化战略具有管理启示。
[Abstract]:In regional competition, driving enterprises to participate in regional branding is the core strategy of regional development. The paper confirms that the cultural cognition of enterprises in regional branding includes four dimensions: collective belief, traditional norm, routine practice and role orientation. Among them, collective belief is composed of achievement self, benefit acquisition and vision orientation. Traditional norms include emotional attribution, traditional customs and solidarity consciousness; conventional practices include mutual consensus, implicit norms and thinking orientation; role orientation includes responsibility consciousness. Voluntary awareness and learning consciousness. The dimension of corporate cultural cognition has a positive impact on driving enterprise participation and promoting regional branding. These results have management implications for the development of the strategy of driving enterprises to participate in regional branding from the perspective of cultural cognition.
【作者单位】：江西师范大学商学院;南开大学商学院;
【基金】：国家自然科学基金项目“基于资源与制度视角的区域品牌化研究”(71262024) 江西省社会科学规划项目“培育区域品牌资产研究:基于制度理论视角”(13GL09)
【分类号】：F274;F273.2

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