HG房地产开发公司项目绩效管理体系优化设计研究

发布时间：2018-03-24 11:25

本文选题：房地产　切入点：绩效考核　出处：《青岛大学》2017年硕士论文

【摘要】：时代的发展,随着我国人民对住房需求的日益增加,房地产市场也得以快速升温,国内多家房地产企业纷纷利用市场优势,把握机会,进行相关项目的开发。如今,像恒大、万科和保利等大品牌地产公司均已在房地产开发项目中取得了重大成就。作为房地产项目开发构成的关键板块,房地产领域企业的绩效管理与考核,不但对企业与员工工作的质与量有着重大的影响,还对整个企业实现生产、发展的战略目标有着不可估量的价值。本论文研究把房地产领域企业开发项目的绩效考核以及绩效管理作为研究对象,通过对论文的选题背景和选题意义进行阐述,在结合房地产绩效考核及管理等理论知识的基础上,深入剖析了以HG地产为例的地产项目在进行开发过程中涉及的考核机制。全文的脉络如下所示:首先是绪论,从宏观的角度概述了本次研究的研究背景、选题意义,房地产绩效考核与管理在国内以及国外研究的现状,本论文调查、研究和分析过程中采用的方法以及研究的与本论文有关的内容;接着是绩效考核及绩效管理的基本理论部分,分析了两者的定义、特点特征以及分析方法,并介绍绩效考核的主要方法,再次是对房地产项目开发流程进行分析;随后对HG地产项目开发过程中的考核机制进行研究,对计划管理及奖金分配机制进行剖析;最后对全文进行总结,并对本次研究进行了展望,指出了进一步研究的方向。
[Abstract]:With the development of the times, with the increasing demand for housing in our country, the real estate market is also heating up rapidly. Many domestic real estate enterprises have taken advantage of the market advantages, seized the opportunity to carry out the development of related projects. Now, like Evergrande, Vanke and Poly and other big brand real estate companies have made great achievements in real estate development projects. As a key sector of real estate development, real estate enterprises' performance management and evaluation, It not only has a great impact on the quality and quantity of the work of the enterprise and its employees, but also realizes the production of the whole enterprise. The strategic goal of development has inestimable value. This paper takes the performance appraisal and performance management of the enterprise development project in the real estate field as the research object, and expounds the background and significance of the topic. Based on the theoretical knowledge of real estate performance appraisal and management, this paper deeply analyzes the appraisal mechanism involved in the development process of real estate projects with HG real estate as an example. The context of this paper is as follows: first, introduction, From a macro perspective, this paper summarizes the research background, the significance of the topic, the real estate performance appraisal and management in domestic and foreign research status, this paper survey, The methods used in the process of research and analysis and the contents related to this paper, then the basic theory of performance appraisal and performance management, the definition, characteristics and analysis methods of the two are analyzed. It also introduces the main methods of performance appraisal, and then analyzes the development process of real estate projects, and then studies the assessment mechanism in the process of development of HG real estate projects, and analyzes the mechanism of plan management and bonus distribution. Finally, the paper summarizes the whole paper, and points out the direction of further research.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F299.233.4;F272.5

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