Y公司新产品开发项目管理研究

发布时间：2018-04-04 21:48

本文选题：客车　切入点：新产品开发　出处：《吉林大学》2017年硕士论文

【摘要】：面对激烈的客车行业竞争环境,企业为了求得生存和发展,都纷纷通过提升新产品开发的能力来提升企业的核心竞争力。众所周知,新产品开发是一项涵盖范围广、过程复杂、周期较长的产品开发工作。若要进行改变和提升,面临着诸多的挑战,而近年来项目管理方法在国内的快速发展,则为此提升提供了一个突破口。本文结合作者在实际工作中的实践总结,从客车产品开发的特点着手,基于对客车行业Y公司的市场及发展现状,从Y公司的组织架构、新产品开发流程、新产品开发的过程管理、结果激励等方面进行研究和分析。指出了目前新产品开发过程中存在的问题,结合项目管理理论和行业中的新产品开发理论,引入并行工程理论和质量门分层决策方法,对现有的新产品开发过程进行了改进和优化。在论文最后,对此次优化研究进行了总结和回顾,并对未来进行了展望。目前项目管理虽然己经进入国内多年,但在客车行业的发展仍不够理想,希望通过本文的研究,能对Y公司后续的新产品开发流程改进提供一定的指导和改进方向,帮助新产品开发过程的质量提升和周期压缩。同时也能为其它客车行业的新产品开发提供借鉴和参考。
[Abstract]:In the face of fierce competition environment of bus industry, in order to survive and develop, enterprises promote the core competitiveness of enterprises by enhancing the ability of new product development one after another.As we all know, new product development is a product development with wide coverage, complex process and long period.If we want to change and upgrade, we are facing many challenges. In recent years, the rapid development of project management methods in China provides a breakthrough for this improvement.Combined with the author's practical work, this paper begins with the characteristics of bus product development, based on the market and development status of Y Company in the bus industry, the organizational structure of Y Company, and the new product development process.New product development process management, results incentive and other aspects of research and analysis.The existing problems in the process of new product development are pointed out. Combining with the theory of project management and the theory of new product development in the industry, the concurrent engineering theory and the hierarchical decision method of quality gate are introduced.The existing new product development process is improved and optimized.At the end of the paper, the optimization research is summarized and reviewed, and the future is prospected.Although project management has been in China for many years, the development of bus industry is still not ideal. It is hoped that through the research of this paper, it can provide some guidance and improvement direction for the following new product development process improvement of Y Company.Assist in quality improvement and cycle compression of new product development processes.At the same time, it can also provide reference and reference for the new product development of other bus industry.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F273.2

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