基于品牌社区的商业模式创新研究

发布时间：2018-04-04 22:12

本文选题：品牌社区　切入点：商业模式创新　出处：《经济体制改革》2017年02期

【摘要】：作为促进企业层面供给侧改革落地的措施,本研究对基于品牌社区的商业模式创新进行了阐述。研究发现,品牌社区不但对于商业模式全要素的创新具有激活作用,而且对企业商业模式创新还存在自组织驱动、健壮支撑和动态匹配的系统驱动模式;接着,本文提炼出企业职能增强型、顾客体验塑造型和跨界平台融合型等三种创新商业模式形态;然后,提出"能用"、"会用"和"活用"的实践建议;最后,总结出基于品牌社区的商业模式创新的逻辑模型。
[Abstract]:As a measure to promote supply-side reform at enterprise level, this study expounds the innovation of business model based on brand community.It is found that brand community not only activates the innovation of all elements of business model, but also has self-organization driven, robust support and dynamic matching system driven mode.This paper abstracts three kinds of innovative business models: enterprise function enhancement, customer experience molding and cross-border platform integration. Then, the paper puts forward the practical suggestions of "can use", "can use" and "can be used"; finally, the paper puts forward some practical suggestions, such as: "can be used", "can be used" and "can be used"; finally,The logical model of business model innovation based on brand community is summarized.
【作者单位】：河海大学商学院;江苏省"世界水谷"与水生态文明协同创新中心;
【基金】：江苏省哲学社会科学界联合会项目“构建竞争力强的创新生态系统研究”(16SSL069)
【分类号】：F274

【相似文献】