中亚腾旺潮贸易公司吉尔吉斯畜产品采购优化策略研究

发布时间：2018-04-06 00:34

本文选题：中亚腾旺潮　切入点：中亚　出处：《兰州大学》2017年硕士论文

【摘要】：从提出“一带一路”战略以来,中国与中亚各国关系不断改善,经济合作不断深化,国家给予在一带一路区域内发展的企业很大的支持;同时随着我国经济的不断发展,国内对畜产品的需求逐年增加,畜产品贸易行业在近年来较为火热,双边贸易额呈现逐年上升的趋势。在市场机遇与国家政策的双重支持下,越来越多的中小企业,尤其是中国西北地区相对落后的小微民营企业走出国门,在一带一路的沿线国家寻找发展壮大自身的机遇。本文选择甘肃兰州的小微企业甘肃中亚腾旺潮贸易有限责任公司进行专题探究,研究其在中亚地区进行跨国采购业务所遇到的困难与问题,分析探索问题的成因与解决方案,并在此基础上提出采购策略的优化方案及实施建议。本文首先对采购策略及中国-中亚区域经贸相关文献进行综述,以供应商选择理论、供应链中断风险、供应链管理、全球采购理论及中国-中亚经贸关系作为论文的理论基础。其次在对甘肃中亚腾旺潮贸易有限公司的内外部环境和行业竞争态势的分析基础上,讨论了公司目前采购策略存在的问题和问题成因,然后基于分析结果和相关理论,向公司提出了优化建议和实施建议。通过上述分析,甘肃中亚腾旺潮贸易有限公司采购策略的提升,有助于公司借助国家政策支持抓住行业黄金时期发展自身采购渠道、提升企业内部供应链管理水平具,实现企业在中亚区域对畜产品采购业务占据优势地位的战略目标,同时也为正在或将要进入中亚市场进行采购业务的国内小微企业提供一些参考意见。
[Abstract]:Since the "Belt and Road" strategy was put forward, relations between China and the Central Asian countries have been continuously improved, economic cooperation has been deepened, and the state has given great support to enterprises developing in the Belt and Road region. At the same time, with the continuous development of China's economy,The domestic demand for livestock products is increasing year by year. The trade of livestock products is hot in recent years, and the bilateral trade volume is increasing year by year.With the dual support of market opportunity and national policy, more and more small and medium-sized enterprises, especially the relatively backward small and micro private enterprises in northwest China, go abroad and seek opportunities to develop and strengthen themselves in the countries along the route of Belt and Road.In this paper, we select Gansu Central Asia Tengwang Trade Co., Ltd., a small and micro enterprise in Lanzhou, Gansu Province, to study the difficulties and problems encountered in the transnational procurement business in Central Asia, and analyze the causes and solutions of the problems.On the basis of this, the paper puts forward the optimization scheme and implementation suggestion of purchasing strategy.Firstly, this paper summarizes the procurement strategy and the related literature of China-Central Asia regional economy and trade, and takes the theory of supplier selection, supply chain interruption risk, supply chain management, global procurement theory and China-Central Asia economic and trade relationship as the theoretical basis of this paper.Secondly, based on the analysis of the internal and external environment and industry competition situation of Gansu Central Asia Tengwang Trade Co., Ltd., this paper discusses the problems and causes of the current purchasing strategy of the company, and then based on the analysis results and related theories,Suggestions on optimization and implementation are given to the company.Through the above analysis, Gansu Central Asia Tengwang Trade Co., Ltd. procurement strategy promotion, help the company with national policy support to seize the golden period of the industry to develop their own procurement channels, improve the level of internal supply chain management,To realize the strategic goal that the enterprises occupy a dominant position in the procurement of livestock products in Central Asia, and at the same time to provide some references for the domestic small and micro enterprises which are or will enter the Central Asian market for purchasing business.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F752.6;F274

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