国内外知识直播平台内容创业模式比较研究

发布时间：2018-04-10 00:41

本文选题：知识直播　切入点：内容创业　出处：《中国出版》2017年23期

【摘要】：以知识即时传播为目的的知识直播平台在近年来兴起的网络直播大潮中异军突起,知识直播平台的内容创业逐渐受到创业者的青睐。国内知识直播平台的经验集中在借势发展、细分受众群体和对主播的选择三个方面,而国外知识直播平台的经验集中在教学内容、课堂规模、付费形式三个方面。文章从传播模式、运营模式和宣传模式三个方面具体分析了国内外知识直播平台内容创业的异同。在今后的发展中,国内知识直播平台应严把内容生产关,科学、合理地安排课程时间,采取灵活多元的付费形式,从多方面建立完善的服务保障制度。
[Abstract]:In recent years, the knowledge live broadcasting platform which aims at the instant dissemination of knowledge has suddenly emerged in the rising tide of network broadcasting, and the content entrepreneurship of the knowledge live broadcast platform has gradually been favored by the entrepreneurs.The experience of domestic knowledge broadcasting platform focuses on three aspects: seizing the opportunity development, subdividing the audience group and choosing the host, while the experience of foreign knowledge broadcasting platform focuses on three aspects: teaching content, classroom scale and payment form.This paper analyzes the similarities and differences of domestic and foreign knowledge broadcasting platform from three aspects: communication mode, operation mode and propaganda mode.In the future development, the domestic knowledge broadcasting platform should strictly control the content production, scientifically, reasonably arrange the course time, adopt the flexible and diversified payment form, and establish the perfect service security system from various aspects.
【作者单位】：曲阜师范大学传媒学院;
【基金】：曲阜师范大学青年教师能力提升计划国(境)外进修访学项目研究成果
【分类号】：F279.1;F49

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