顾客选择行为对自提点选址的影响研究

发布时间：2018-04-12 00:27

本文选题：自提点 + 顾客选择行为　；参考：《中国管理科学》2017年05期

【摘要】：自提点选址是企业推广顾客自提模式和抢占末端配送市场份额的战略决策之一。与其它物流设施不同,自提点直接面向顾客,顾客可选择是否接受区域中自提点的服务。为使顾客自提量最大化,考虑顾客如何选择目标自提点是至关重要的。为此,考虑顾客取货距离和自提点吸引力等因素,基于竞争选址和逐渐覆盖理论,设计了顾客对自提点的分段效用函数。在此基础上,利用MNL模型和需求弹性函数分别构建了随机选择模型和最优选择模型。为高效地求解模型,设计了免疫算法,并用一个随机算例进行验证。结果显示,顾客选择行为对自提点选址有重要的影响,企业在作决策之前有必要详实地调查顾客的选择行为。
[Abstract]:Self-location is one of the strategic decisions for enterprises to promote customer self-extraction model and preempt the market share of terminal distribution.Different from other logistics facilities, customers can choose whether to accept the service in the region.It is very important to consider how the customer chooses the target point in order to maximize the customer's self-lift.Therefore, based on the competitive location and the gradual covering theory, the piecewise utility function of the customer to the self-lifting point is designed considering the factors such as the distance of the customer to pick up the goods and the attraction of the self-lifting point.On this basis, the stochastic selection model and the optimal selection model are constructed by using the MNL model and the demand elasticity function, respectively.In order to solve the model efficiently, an immune algorithm is designed and verified by a random example.The results show that the customer selection behavior has an important impact on the location of the proposed site, and it is necessary for the enterprise to investigate the customer's choice behavior in detail before making the decision.
【作者单位】：西南交通大学交通运输与物流学院;西南交通大学综合交通运输智能化国家地方联合工程实验室;江苏大学管理学院;
【基金】：国家自然科学基金资助项目(71472077,41501123) 四川省软科学项目(2014ZR0032) 中央高校基本科研业务费专项资金资助项目(2682016CX058)
【分类号】：F270;;F224.3;;C931

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