金鹰国际集团“全生活中心”开发模式及组织管控模式研究

发布时间：2018-04-23 18:44

本文选题：商业地产 + 全生活中心　；参考：《东南大学》2017年硕士论文

【摘要】：我国实施改革开放的三十多年来,市场化让我国的房地产业有了新的生机,商业地产正是地产私有化的一大产物。随着房地产业的蓬勃发展,商业地产近几年也处于高速发展期,得到了越来越多的关注,大量投资者将资金投注其中,但是,它的发展现状不容乐观,尤其是二三线城市短期内开发量过大,招商与运营管理跟不上,使得部分商圈内的商铺市场空置率居高不下,投资者为此遭受重大损失,其根本症结就在于商业地产的商业模式存在缺陷。我国的宏微观环境的特殊性使得商业地产开发商不能照搬国外已有模式,究竟什么样的商业模式才能满足我国的商业地产的要求,已经成为一个重要的研究课题。本文一共分为六个章节。第一章为导论。第二章为相关理论与相关文献评述,主要针对百货理论、商业模式理论、组织管控理论、业务流程管理理论进行描述,作为理论支撑,并寻找研究缺口——研究针对商业地产的业务流程管理模式。第三章是我国商业地产发展历程与现状分析,通过熟悉商业地产的发展历程及现状,能更好地理解下文的金鹰国际"全生活中心"对此而采取的针对性举措。第四章为"全生活中心"开发模式选择,详细分析"全生活中心"开发模式的理念及构建。第五章是"全生活中心"组织管控模式分析,主要是对金鹰国际集团的母子关系管控和内部职能管控这两个部分进行剖析。第六章为结论与展望。本文较系统梳理了商业地产商业模式的类型及其使用范围,深入分析了金鹰国际集团"全生活中心"商业模式最新理念,提出一套以业务流程管理为核心、仅仅围绕客户的"全生活模式"。本文重新定义了商业模式的基本概念,鉴于商业地产兼具商业与地产的共同特点,本文所理解的商业模式是由开发模式和组织管控模式两部分构成。
[Abstract]:After more than 30 years of reform and opening to the outside world, marketization has given new vitality to the real estate industry in our country, and commercial real estate is just a product of the privatization of real estate. With the booming development of the real estate industry, commercial real estate is also in a period of rapid development in recent years, which has received more and more attention. A large number of investors place money among them, but the current situation of its development is not optimistic. In particular, because the amount of development in the second and third tier cities is too large in the short term and the investment and operation management cannot keep up, the vacancy rate of some shops in some commercial circles remains high, and investors suffer heavy losses from this. Its fundamental sticking point lies in the commercial real estate commercial model existence flaw. Because of the particularity of macro and micro environment in our country, commercial real estate developers can not copy the existing models of foreign countries. What kind of commercial model can meet the requirements of commercial real estate in China, which has become an important research topic. This paper is divided into six chapters. The first chapter is an introduction. The second chapter is related theory and related literature review, mainly for department store theory, business model theory, organization control theory, business process management theory to describe, as theoretical support, And look for research gap-research on commercial real estate business process management model. The third chapter is the development course and current situation analysis of commercial real estate in our country. Through familiar with the development course and present situation of commercial real estate, we can better understand the targeted measures taken by Jinying International "whole Life Center". The fourth chapter is the choice of the development mode of "whole life center", and analyzes the concept and construction of the development mode of "whole life center" in detail. The fifth chapter is the whole life center organization management mode analysis, mainly to the golden eagle international group's mother and child relations control and internal function control two parts carries on the analysis. Chapter six is the conclusion and prospect. This paper systematically combs the types of commercial real estate business model and its scope of use, deeply analyzes the latest concept of "whole life center" business model of Jinying International Group, and puts forward a set of business process management as the core. Only around the customer's "all-life mode". This paper redefines the basic concept of business model. In view of the common characteristics of commercial real estate and real estate, the commercial model is composed of two parts: development model and organization control mode.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F279.1;F299.23

【参考文献】