A企业众筹融资模式研究

发布时间：2018-05-01 04:18

本文选题：融资模式 + 众筹融资　；参考：《西安理工大学》2017年硕士论文

【摘要】：在经济发展处于“新常态”形势下国家正在大力实施产业的转型升级。伴随着网络技术的迅速发展,通过网络渠道进行融资已经成为新兴模式,此时众筹融资就应运而生了。我国众筹主要有四种模式:奖励式、股权式、债权式和捐赠式,目前以奖励式和股权式应用最为广泛。当前许多企业尤其是中小企业存在融资困难,那么众筹融资就可以帮助企业缓解资金压力,但如何选择合适的众筹模式以及如何实施还是个难题。本文通过引入A企业作为实际案例进行了详细的说明,不仅对该企业提高融资效率提供了方法,与其他想要进行众筹融资的企业也具有一定的理论指导意义。本文在研究方法上选择了案例分析法,引入A企业作为实际案例分析了该企业现有融资模式存在的问题以及引入众筹融资的必要性,在选择众筹模式时针对目前应用最广泛的两种模式选取了各大众筹平台上400个成功案例的数据,包括平均收益、筹资总额、筹资期限、回报类型等六个指标,运用多元线性回归分析并得出了平均收益相对较高的是奖励式众筹。基于上述回归分析的结论,针对奖励式众筹的特点为该企业众筹融资模式的内容进行了简单的设计并指出了实施的重难点和潜在的风险,最后针对不同参与主体可能存在的风险提出了相应的保障措施,包括内部保障措施和外部保障措施。文章结尾对本文进行了总结并做展望。
[Abstract]:In the economic development in the "new normal" situation, the country is vigorously implementing the industrial transformation and upgrading. With the rapid development of network technology, financing through network channels has become a new model. There are four modes of crowdfunding in China: reward, equity, creditor's rights and donation. At present, many enterprises, especially small and medium-sized enterprises, have difficulty in financing, so crowdfunding can help enterprises to relieve the pressure of capital, but how to choose the appropriate mode of crowdfunding and how to implement it is still a difficult problem. This paper introduces enterprise A as a practical case to explain in detail, which not only provides a method to improve the financing efficiency of the enterprise, but also has a certain theoretical significance with other enterprises that want to raise funds through crowdfunding. This paper chooses the case analysis method in the research method, introduces the A enterprise as the actual case to analyze the existing problems of the financing mode of the enterprise and the necessity of introducing crowdfunding. In selecting the crowdfunding model, the data of 400 successful cases on various popular funding platforms were selected for the two most widely used models at present, including six indicators, such as average income, total fund-raising amount, funding period, type of return, etc. By using multiple linear regression analysis, it is concluded that the average income is relatively higher than that of reward crowdfunding. Based on the conclusion of the regression analysis above, according to the characteristics of the reward crowdfunding, the content of the enterprise crowdfunding model is simply designed, and the important difficulties and potential risks in the implementation are pointed out. Finally, the paper puts forward the corresponding safeguard measures, including internal safeguard measures and external safeguard measures, aiming at the possible risks of different participants. At the end of the article, the article is summarized and prospected.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;F275

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