高端颠覆性创新的技术演进轨迹和市场扩散路径

发布时间：2018-06-25 04:42

本文选题：高端颠覆性创新 + 技术演进轨迹　；参考：《研究与发展管理》2017年06期

【摘要】：目前关于高端颠覆性创新的研究仅停留于描述性陈述,亟需系统的理论归纳与提炼.本研究以技术轨道、侵蚀模型以及事实案例为基础,系统分析并归纳提炼了高端颠覆性创新的技术演进轨迹和市场扩散路径.研究表明:高端颠覆性创新依托于技术突破,经历脱离主流技术轨道、进入高端颠覆性技术轨道的技术演进轨迹,大幅提升当前市场所重视的产品性能,同时在逐渐被市场所需求的新产品性能方面具有重大突破;以较高的初始价格定位于高端分离市场,遵循自上而下的市场扩散路径,从高端分离市场逐渐向主流市场扩散;市场扩散过程在市场需求水平提升以及产品价格下降的共同作用下实现.
[Abstract]:At present, the research on high-end subversive innovation only focuses on descriptive statements, and needs systematic theoretical induction and refinement. Based on the technological track, erosion model and actual cases, this study systematically analyzes and summarizes the technological evolution path and market diffusion path of high-end disruptive innovation. The research shows that: High-end disruptive innovation depends on the technological breakthrough, experiencing the technological evolution track of breaking away from the mainstream technological orbit and entering into the high-end subversive technological orbit, and greatly improving the performance of the products valued by the current market. At the same time, there is a great breakthrough in the performance of new products, which is gradually demanded by the market, and is positioned at the high end of the market at a high initial price, following the top-down market diffusion path, and gradually spreading from the high-end separation market to the mainstream market. The process of market diffusion is realized by increasing the level of market demand and decreasing the price of products.
【作者单位】：哈尔滨工业大学管理学院;
【基金】：国家自然科学基金资助项目“复合网络环境下创意团队创意过程中隐性知识转化与整合研究”(71273076),“创意发酵视角下创意团队复杂创意方案形成过程机理研究”(71573064)
【分类号】：F273.1

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