企业品牌形象传播研究——评《品牌形象识别与传播》

发布时间：2018-06-26 01:10

本文选题：形象识别 + 企业品牌形象　；参考：《新闻与写作》2017年12期

【摘要】：正现代企业将企业产品形象识别作为企业品牌形象传播的重要手段,其能够引导消费者的消费潮流,进一步深化企业品牌传播,推动企业产品销量的增加。《品牌形象识别与传播》一书就是针对企业品牌形象识别与传播进行研究的著作,《品牌形象识别与传播》有十个章节,内容包括品牌形象传播的历史沿革,品牌形象传播理论,品牌形象调查与分析,品牌理念识别与传播,品牌行为识别与传播,品牌形象基本识别要素,品牌形象识别应用规范,品牌形象识别传播管理,品牌形象
[Abstract]:Modern enterprises regard the identification of enterprise product image as an important means of corporate brand image communication, which can guide consumers' consumption trend and further deepen enterprise brand communication. The book "Brand Image Identification and Communication" is a book devoted to the study of corporate brand image recognition and dissemination. There are ten chapters in "Brand Image Identification and Communication". The contents include the history of brand image communication, the theory of brand image communication, the investigation and analysis of brand image, the recognition and dissemination of brand idea, the recognition and dissemination of brand behavior, the basic identification elements of brand image, the application standard of brand image identification. Brand image identification, communication management, brand image
【作者单位】：江西财经职业学院;
【分类号】：F273.2;G206

【相似文献】