甘肃省公路航空旅游投资集团有限公司融资战略研究

发布时间：2018-06-26 09:31

本文选题：高速公路 + 融资模式　；参考：《兰州大学》2017年硕士论文

【摘要】：高速公路行业在国民经济发展中占据着非常重要的地位,在经济发展过程中高速公路里程及通达程度也在一定程度上反映着一个国家的经济发展水平,随着我国经济总量的不断扩大,人民生活水平全面进入小康,提高物流效率,便捷大众出行,成为高速公路行业的发展目标,而要实现这一目标,必然要进一步扩大公路建成里程,高速公路网络化、智能化、便捷化成为必然选择,立体交通的运用和衔接成为必然的发展趋势。综合交通的发展离不开资金投入,而企业自身的资金投入往往难以满足建设需求,融资问题自然而然的成为各个企业考虑的要素,制定切实可行的融资战略成为企业发展的必然选择。融资战略作为财务战略的子战略,属于企业的职能战略,尤其对于大型企业来说,有效的融资战略直接关系到企业的发展和社会功能的实现。本文首先阐述了研究的背景和意义,融资方面相关的理论,研究的思路、方法及运用的工具;其次运用PEST分析法对甘肃省公路航空旅游投资集团有限公司的宏观环境进行分析,运用行业周期理论和波特五力模型对企业行业环境进行分析;接着通过资料收集,对企业内部环境进行全面分析;最后运用内部因素评价矩阵(IFE矩阵),外部因素评价矩阵(EFE矩阵)、SWOT分析矩阵、定量战略计划矩阵(QSPM矩阵)对企业融资战略进行分析、制定和选择,并最终提出实施保障措施和建议。通过本文对融资战略的分析,可以得到如下结论:1、通过外部和内部融资环境分析可知,省公航旅集团所处的高速公路行业融资与企业外部环境和行业环境的相关性很高。2、通过内外部因素评价矩阵、SWOT分析矩阵和QSPM矩阵的分析可知,集团公司适合采用母子公司协同融资创新战略,即借助各种发展机遇,整合优质资产,主业与辅业经营相结合,形成合力,打造优质子公司,形成多个融资渠道,探索PPP融资模式及股权融资渠道。3、为保障融资战略的实施与控制,省公航旅集团应该一方面采用资本结构战略,优化债务结构,一方面采用融资渠道战略,创新融资渠道。
[Abstract]:Expressway industry occupies a very important position in the development of national economy. In the process of economic development, the mileage and accessibility of expressway also reflect the level of a country's economic development to a certain extent. With the continuous expansion of the total economic volume of our country, the people's standard of living has entered into a well-off society in an all-round way, improving the efficiency of logistics and making it convenient for the public to travel, which has become the development goal of the expressway industry, and this goal should be realized. It is necessary to further expand the mileage of highway construction, the network and intelligence of highway, the convenience of highway, and the application and connection of three-dimensional traffic become the inevitable development trend. The development of comprehensive transportation can not be separated from the capital investment, but the capital investment of the enterprise itself is often difficult to meet the construction needs, so the financing problem naturally becomes the element of each enterprise to consider. It is an inevitable choice for enterprises to make feasible financing strategy. As a sub-strategy of financial strategy, financing strategy belongs to the functional strategy of enterprises, especially for large enterprises, the effective financing strategy is directly related to the development of enterprises and the realization of social functions. This paper first describes the background and significance of the research, financing related theories, research ideas, methods and tools, and then uses pest analysis to analyze the macro environment of Gansu Highway Aviation Tourism Investment Group Co., Ltd. Using the industry cycle theory and Porter's five forces model to analyze the enterprise industry environment, then through the data collection, the enterprise internal environment is comprehensively analyzed. Finally, the internal factor evaluation matrix (IFE matrix), the external factor evaluation matrix (EFE matrix) and the quantitative strategic planning matrix (QSPM matrix) are used to analyze, formulate and select the enterprise financing strategy. And finally put forward the implementation of safeguards and recommendations. Through the analysis of the financing strategy in this paper, we can get the following conclusion: 1, through the analysis of the external and internal financing environment, The relationship between expressway industry financing and enterprise external environment and industry environment is very high. Through the analysis of SWOT analysis matrix and QSPM matrix of internal and external factors, it can be known that, The group company is suitable to adopt the innovative strategy of cooperative financing of parent-subsidiary companies, that is, by means of various development opportunities, the integration of high-quality assets, the combination of main and auxiliary industries, the formation of joint forces, the creation of high-quality subsidiaries, and the formation of multiple financing channels. In order to ensure the implementation and control of the financing strategy, the provincial public aviation travel group should adopt the capital structure strategy, optimize the debt structure, on the other hand, adopt the financing channel strategy and innovate the financing channel.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F275;F832.39

【参考文献】