一汽大众奥迪销售培训组织与效果评估的研究

发布时间：2018-06-27 19:34

本文选题：培训 + 培训需求　；参考：《吉林大学》2017年硕士论文

【摘要】：在步入21世纪以来,随着汽车行业在中国的高速发展,从事汽车销售及服务的相关人员的人数大量增长,但由于发展迅速,导致相关从业人员的职业能力水平却表现出参差不齐的状态,以至于汽车销售行业对于提升销售能力的培训业务表现出了日益增长的业务需求。一汽-大众作为汽车业界领先企业,早在2005年就打造了属于自己的培训体系,并根据市场的变化不断发展完善自身的培训体系及内容,一直堪称业界标杆。本文从一汽-大众奥迪事业部培训部门先行业务出发,系统地阐述奥迪在各个关键培训业务模块的现行状态,并结合培训业务的相关理论,对现行工作效果进行评估,同时总结部门培训业务中的弱点和不足。针对培训业务中存在的不足,本文应用的DACUM培训需求的设计方法、培训质量评估柯式四级模型理论、胜任力模型的相关方法理论,系统地梳理并制定了培训组织与实施的流程,意在提升培训组织质量及管理效率。并结合实际的培训业务,针对培训中的重要环节设计管理策略。本文的研究意义在于结合成熟的培训管理方法,提升奥迪培训管理业务中存在的一些不足及短板,使培训的效果及管理的效率得到进一步的保证。
[Abstract]:Since the beginning of the 21st century, with the rapid development of the automobile industry in China, the number of related personnel engaged in automobile sales and services has increased substantially, but because of the rapid development, As a result, the level of professional competence of relevant employees is uneven, so that the automobile sales industry to improve the sales ability of the training business has shown increasing business demand. FAW-VW, as a leading enterprise in automobile industry, created its own training system as early as 2005, and continuously developed and perfected its training system and content according to market changes, which has always been regarded as the benchmark of the industry. Starting from the first business of FAW-VW Audi training department, this paper systematically expounds the current status of Audi in each key training business module, and evaluates the effect of the current work by combining the relevant theory of training business. At the same time summarizes the departmental training business weaknesses and deficiencies. In view of the shortage of training business, the design method of DACUM training demand, the theory of training quality evaluation model four levels, the relevant method theory of competency model, systematically combing and establishing the process of training organization and implementation are applied in this paper. Aims to improve the quality of training organizations and management efficiency. Combined with the actual training business, the management strategy is designed for the important links in the training. The research significance of this paper lies in the combination of mature training management methods to improve some shortcomings and shortcomings in Audi training management business, so that the training effect and management efficiency can be further guaranteed.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.471;F274

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