HT快递企业竞争战略研究

发布时间：2018-07-07 21:19

本文选题：快递行业 + 竞争战略　；参考：《安徽大学》2017年硕士论文

【摘要】：快递行业的发展与经济发展具有较高的关联度。当宏观经济环境较好时,会有效激发整个社会经济的活跃度,使得人们对于快递服务的需求量不断增加。而当宏观经济环境较差时,则会影响人们的消费意愿,从而减少快递服务的需求量。近几年来,由于受到国内外各种因素的影响,整个国民经济增速处于不断下行的时期。伴随着国民经济增速的不断放缓,我国快递行业无论从业务量还是业务收入,其增速都出现了快速下降的趋势,整个快递行业竞争更加激烈。本文以HT快递公司为例,在研究的过程中,运用文献分析法、案例分析法、调查法等方法,对其竞争战略进行了研究,在一定程度上拓展了快递行业在经济下行时期的竞争战略研究。快递行业作为国民经济的重要组成部分,近些年来得到了快速发展。同时,整个行业内的竞争也日趋激烈。尤其是在当前整个国民经济处于下行的趋势下,对于快递企业而言,如何建立相对于其他快递企业的竞争优势,从而在激烈的竞争中脱颖而出,成为每个快递企业关注的重点问题。本文以HT快递为例,对其竞争战略进行研究,找到适合起发展的竞争战略,为HT快递提供一定的参考。同时,也为我国快递行业的发展提供一定的借鉴,促进整个行业的健康发展。因此,本文的研究具有一定的实践意义。本文在研究过程中,主要通过文献分析法、案例分析法、调查法等方法,对HT快递公司竞争战略进行了研究。主要通过七个部分对HT快递公司竞争战略进行研究。第一部分主要对HT快递公司竞争战略研究的背景、意义、内容、及技术路线进行介绍,第二部分主要从两个方面对于HT快递竞争战略所涉及的理论进行了介绍,第三部分主要对HT快递外部环境分析,第四部分主要对HT快递内部环境分析,第五部分主要介绍HT快递竞争战略选择,第六部分阐述了HT快递竞争战略实施与保障措施,第七部分得出研究的结论及展望。通过本文对HT快递竞争战略的研究,分别提出了公司的SO战略、WO战略、ST战略、WT战略;进而运用QPSM矩阵,对公司竞争战略进行了选择。参考公司发展外部环境及内部资源情况,最终,选择ST战略,即差异化战略作为公司竞争战略;找到适合其发展的竞争战略,为HT快递提供一定的参考。同时,也为我国快递行业的发展提供一定的借鉴,促进整个行业的健康发展。
[Abstract]:The development of the express industry has a higher correlation with the economic development. When the macro economic environment is good, it will effectively stimulate the activity of the whole society and economy, and make the demand for express service increasing. When the macro-economic environment is poor, it will affect the people's willingness to consume, thus reducing the demand for express service. In recent years, as a result of the influence of various factors at home and abroad, the growth of the whole national economy is in the downward period. With the continuous slowdown of the growth of national economy, the growth rate of the express industry has been declining rapidly, and the competition of the whole express industry is more intense. This article is based on HT Express company as an example, in the process of research, the use of literature analysis, case analysis, investigation and other methods to study its competitive strategy, to a certain extent, to expand the express industry in the economic downturn of the competitive strategy research. The express industry as an important component of the national economy in recent years has been rapid development. At the same time, the competition in the whole industry is becoming increasingly fierce, especially in the current trend of the whole national economy under the downward trend, for express enterprises, how to establish the competitive advantage relative to other express enterprises, and thus stand out in the fierce competition, and become the focus of each fast delivery enterprise. This article takes HT express as an example, Research on its competitive strategy, find a competitive strategy suitable for development, provide certain reference for HT express delivery. At the same time, it also provides some reference for the development of the express industry in China, and promotes the healthy development of the whole industry. Therefore, this research has some practical meaning. This paper mainly through the literature analysis method in the study process. The competition strategy of HT express company is studied by the method of case analysis and investigation. The competition strategy of HT express company is mainly studied through seven parts. The first part mainly introduces the background, significance, content, and technical route of the HT express company's competitive strategy research, and the second part mainly from two aspects of HT express delivery. The theory involved in the competition strategy is introduced. The third part mainly analyzes the external environment of HT express, the fourth part mainly analyzes the internal environment of HT express, the fifth part mainly introduces the choice of HT express competition strategy, the sixth part expounds the implementation of the HT express competition strategy and the protection measures, and the seventh part draws the conclusion and Prospect of the research. Through the study of the HT express competition strategy, this paper puts forward the company's SO strategy, WO strategy, ST strategy and WT strategy, and then uses the QPSM matrix to choose the company's competitive strategy. The company develops the external environment and internal resources, and finally chooses the strategy of ST, that is, the strategy of differentiation as the competitive strategy of the company; find suitable for the company. The development of competitive strategy provides some reference for HT express delivery. At the same time, it also provides some reference for the development of express industry in China, and promotes the healthy development of the whole industry.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F259.23;F271

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