动画出品商的服务供应链构建及供应商选择评价研究

发布时间：2018-10-15 16:32

【摘要】：随着动画产业的不断发展,国家扶持力度的加大,对动画企业也提出了更高的要求,这对于动画产业来说是机会也是挑战。当前,我国动画出品商由于还未建立起一条完整的服务供应链,发展岌岌可危。因此,寻求现有产业模式的优化途径、强化产业的综合治理机制是动画产业公司急需解决的首要任务。本文主要针对我国小型不参与制作的动画出品商,即为动画的制作提供资金并进行监督的公司。那么谁有权力整体领导和统筹对于动画的准备和投资工作呢?当然是动画出品商,同时,他们还决定着相关工作人员包括导演与声优的选择。动画出品商需要了解动画的艺术创作,充分掌握住收视群体的思想及产业的市场动向,要统筹兼顾提高运作监管水平。本篇文章从服务供应链理论出发,随后针对相关问题进行比较研究和透彻全面的分析,最后把与服务供应链有关联的知识理论和模型应用技术完好的运用在动画制作中。通过对动画出品商服务供应链的含义、意义以及模型构建做初步分析,对动画设计制作阶段,要充分了解各个环节的衔接要点,开发思维惯性,构建了以动画出品商为服务总集成商的动画服务供应链模型。在对动画产业当中出品商进行服务供应链的操作过程中,出品商有权利也有义务对服务供应链中全部相关主体进行管理和监控,主要包括对其资金流和信息流的把握,以及主体的绩效,能力与具体实施流程。动画出品商在对于服务供应链进行实践操作的整个过程中,应严谨的归纳供应商进行监管和抉择的决策性意义,并能够讲述动画出品商与服务供应商强强联合的重要性。这就要求我们从动画产业自身的特点出发,努力研究动画企业的运行模式,进而建立健全合适的行业评价以及相互合作评价估值系统,结合动画发行方的主要流程运作现状特点编制动画产业考量标准,此项标准要参考动画出品商选择长期合作伙伴的特定需求制定。本论文采取的是二级模糊综合评价法与博弈论两种方法,对供应者的使用方案及标准通过论述和实证进行考量,以实证结果保证其科学性。
[Abstract]:With the continuous development of animation industry and the increase of national support, animation enterprises also put forward higher requirements, which is an opportunity and a challenge for animation industry. At present, Chinese animation producers have not established a complete service supply chain, development is in jeopardy. Therefore, it is an urgent task for animation industry company to seek the way to optimize the existing industrial model and strengthen the comprehensive management mechanism of the industry. This paper mainly aims at the small animation producers who do not participate in the production of animation, that is, the companies that provide funds and supervise the production of animation. So who has the power to lead and co-ordinate the preparation and investment of animation as a whole? Animation producers, of course, also determine the choice of relevant staff, including directors and sound excellence. Animation producers need to understand the artistic creation of animation, fully grasp the views of audience groups and the market trend of industry, and improve the level of operation supervision. This paper starts from the theory of service supply chain, then carries on the comparative research and thorough comprehensive analysis to the related question, finally applies the knowledge theory and the model application technology which have the correlation with the service supply chain in the animation production. Through the preliminary analysis of the meaning, significance and model construction of the service supply chain of the animation producer, we should fully understand the key points of each link in the animation design and manufacture stage, and develop the inertia of thinking. An animation service supply chain model with animation producer as service integrator is constructed. In the process of operating the service supply chain of the producer in the animation industry, the producer has the right and the obligation to manage and monitor all the relevant subjects in the service supply chain, mainly including the grasp of its capital flow and information flow. As well as the main body performance, ability and specific implementation process. In the whole process of practicing the service supply chain, the animation producer should sum up the decision meaning of the supervision and choice of the supplier strictly, and be able to tell the importance of the strong association between the animation producer and the service supplier. This requires us to study the operation mode of animation enterprises from the characteristics of animation industry itself, and then establish a sound and sound industry evaluation and evaluation system of mutual cooperation. According to the current characteristics of the main process operation of the animation publisher, the standard of animation industry consideration should be drawn up, which should refer to the specific needs of the animation producer to select long-term partners. In this paper, the two-level fuzzy comprehensive evaluation method and the game theory method are adopted. The use scheme and standard of the supplier are considered through discussion and demonstration, and the scientific results are guaranteed by the empirical results.
【学位授予单位】：华侨大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F274

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