基于Hotelling模型的制造企业服务衍生边界识别
发布时间：2018-11-06 11:47
【摘要】：针对制造企业服务衍生过程中因忽视客户的真实需求而易产生"服务不足"或"服务过度"的现象,根据衍生服务与满足客户需求的对应关系,借助Hotelling模型,论证了满足"事理性"的广度和深度是否存在边界的问题。研究结论表明:在特定市场情境下,服务衍生的广度和深度存在上限和下限;服务广度占优的衍生服务业务是制造企业服务衍生的主要利润源。
[Abstract]:In the process of service derivation of manufacturing enterprises, it is easy to produce "insufficient service" or "excessive service" because of neglecting the real needs of customers. According to the corresponding relationship between derivative services and satisfying customers' needs, the Hotelling model is used. The question of whether there is a boundary in the breadth and depth of satisfaction with "materialistic rationality" is demonstrated. The research results show that there are upper and lower limits in the breadth and depth of service derivative in a specific market situation, and the derivative service business which is dominant in service breadth is the main profit source of service derivative in manufacturing enterprises.
【作者单位】： 江苏大学管理学院;
【基金】：国家自然科学基金项目“服务型制造企业服务衍生机制设计及其边界识别研究”(71472077);国家自然科学基金项目“服务衍生情境下混合产品匹配机制与定价策略研究”(71772080)
【分类号】：F274;F406
本文编号：2314171
[Abstract]:In the process of service derivation of manufacturing enterprises, it is easy to produce "insufficient service" or "excessive service" because of neglecting the real needs of customers. According to the corresponding relationship between derivative services and satisfying customers' needs, the Hotelling model is used. The question of whether there is a boundary in the breadth and depth of satisfaction with "materialistic rationality" is demonstrated. The research results show that there are upper and lower limits in the breadth and depth of service derivative in a specific market situation, and the derivative service business which is dominant in service breadth is the main profit source of service derivative in manufacturing enterprises.
【作者单位】： 江苏大学管理学院;
【基金】：国家自然科学基金项目“服务型制造企业服务衍生机制设计及其边界识别研究”(71472077);国家自然科学基金项目“服务衍生情境下混合产品匹配机制与定价策略研究”(71772080)
【分类号】：F274;F406
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1 谢文明;蔺雷;江志斌;王童毅;;基于Hotelling模型的服务型制造增值机理研究[J];上海管理科学;2012年03期
，本文编号：2314171
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