基于渠道与品牌共同竞争背景的企业销售渠道优化实证分析
发布时间：2019-01-27 16:37
【摘要】：本文从理论上建立了纯网络零售商和混合渠道零售商之间的价格竞争模型,并针对纯网络零售商内部的价格竞争建立了模型,得出相关结论。
[Abstract]:In this paper, the price competition model between pure network retailer and mixed channel retailer is established theoretically, and the model of price competition within pure network retailer is established, and the relevant conclusions are drawn.
【作者单位】： 包头铁道职业技术学院;
【分类号】：F274
，
本文编号：2416463
[Abstract]:In this paper, the price competition model between pure network retailer and mixed channel retailer is established theoretically, and the model of price competition within pure network retailer is established, and the relevant conclusions are drawn.
【作者单位】： 包头铁道职业技术学院;
【分类号】：F274
，
本文编号：2416463
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