消费者归因方式对企业社会责任活动的影响
发布时间：2019-02-25 10:03
【摘要】：在大力支持社会事业方面,不同企业收到的效果大相径庭。有的企业通过支持社会事业,赢得了消费者的称赞,成功美化了企业声誉和形象;而有的企业反而受到了质疑和批评。本文结合心理学上的归因理论解释了消费者为何对企业开展的社会活动有不同的回应方式,系统性地梳理了消费者不同的归因方式、影响因素并对企业开展社会责任活动提供了建议。
[Abstract]:In support of social undertakings, different enterprises have received a wide range of effects. Some enterprises have won the praise of consumers by supporting social undertakings, which have successfully beautified their reputation and image, while others have been questioned and criticized. Based on the theory of attribution in psychology, this paper explains why consumers have different ways of responding to the social activities carried out by enterprises, and systematically combs the different ways of attribution of consumers. The influencing factors and suggestions for enterprises to carry out social responsibility activities are provided.
【作者单位】： 四川大学商学院;
【分类号】：F270
本文编号：2430059
[Abstract]:In support of social undertakings, different enterprises have received a wide range of effects. Some enterprises have won the praise of consumers by supporting social undertakings, which have successfully beautified their reputation and image, while others have been questioned and criticized. Based on the theory of attribution in psychology, this paper explains why consumers have different ways of responding to the social activities carried out by enterprises, and systematically combs the different ways of attribution of consumers. The influencing factors and suggestions for enterprises to carry out social responsibility activities are provided.
【作者单位】： 四川大学商学院;
【分类号】：F270
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