新型政商关系、企业政治战略与竞争优势

发布时间：2019-02-25 12:26

【摘要】：近年来,学界已经认识到企业政治战略对企业竞争优势的重要性,同时又面临新型政商关系下科学有效地制定政治战略的挑战。文章立足于战略管理理论并结合中国情境,采用"战略动因—战略导向—战略类型—战略结果"的逻辑路径构建企业政治战略。战略动因构成了政治战略的出发点,战略导向反映了政治战略的取向,战略类型体现了政治战略的举措,战略结果反馈了战略的有效性。战略动因是为了创造价值或者维持价值。战略导向既可能影响政治环境,也可能遵从现有的政治环境。四种经典的战略类型分别是防御型战略、反应型战略、预期型战略和前瞻型战略,在中国情境下都有具体的应用变化。战略结果体现为对于竞争优势的不同影响受到多种因素制约。
[Abstract]:In recent years, the academic circles have recognized the importance of corporate political strategy to the competitive advantage of enterprises, and at the same time face the challenge of making political strategy scientifically and effectively under the new relationship between government and business. Based on the theory of strategic management and the situation of China, this paper adopts the logical path of "strategic driver-strategic orientation-strategic type-strategic outcome" to construct corporate political strategy. The strategic motivation constitutes the starting point of the political strategy, the strategic orientation reflects the orientation of the political strategy, the type of the strategy reflects the measure of the political strategy, and the result of the strategy feedback the effectiveness of the strategy. Strategic motivation is to create value or maintain value. Strategic orientation may affect the political environment as well as comply with the existing political environment. The four classic strategic types are defensive strategy, reactive strategy, anticipatory strategy and forward-looking strategy, which have specific application changes in Chinese context. The result of strategy is that different influences on competitive advantage are restricted by many factors.
【作者单位】：中共辽宁省委党校;
【基金】：国家社会科学基金青年项目(13CGL047) 辽宁省社科基金项目(L16BJL006) 辽宁省宣传文化系统“四个一批”人才项目(2015) 辽宁省科协思想库课题(LNKX2015106)
【分类号】：D630;F271;F272

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