SaaS交易权力对质量、价格和利润的影响

发布时间：2017-12-28 03:07

本文关键词：SaaS交易权力对质量、价格和利润的影响　出处：《管理科学学报》2014年12期 　论文类型：期刊论文

更多相关文章： SaaS IT外包 市场权力 服务质量

【摘要】：软件即服务(Saa S)是应用创新引发的软件交付模式创新,对客户而言,也是软件外包服务的创新.它以交付产品差异,定价差异以及交付方式的差异区别于传统的软件外包模式.此文应用博弈论方法,依据Saa S模式的特点,构建Saa S服务提供商与客户的博弈关系,研究双方市场交易权力悬殊与交易权力相当的情景下,Saa S服务提供商与客户的决策行为及其对整体期望利润的影响.研究发现Saa S服务提供商与客户的交易权力悬殊并不影响最优服务质量,而双方交易权力相当则会改变最优服务质量的影响因素;客户交易权力较强时可以增加社会福利;当需求量影响顾客的感知价值时,Saa S客户的剩余价值会增加,而且在特定条件下,Saa S服务提供商的利润也会增加;Saa S服务所需的硬件通过Iaa S模式采购会降低Saa S服务的价格,提升Saa S服务的需求量,同时还可以保证服务质量.研究丰富了软件服务外包的理论模型,研究结论对于正在迅速发展的软件即服务乃至云计算服务提供商具有一定的决策支持作用.
[Abstract]:Software as a service (Saa S) is the application of innovation lead software delivery model for customers, innovation, innovation is the software outsourcing service. It takes delivery of the products difference, pricing differences and delivery mode is different from the traditional software outsourcing model. This paper used the method of game theory, based on the characteristics of Saa S mode, construction the game relationship between provider and customer Saa S service, on both sides of the market trading and trading power is power disparity situation, decision-making behavior of providers and customers Saa S service and its impact on the overall expected profit. The study found the Saa S service provider and a customer's trading power disparity does not affect the optimal service quality, influencing factors and the two sides a trading power will change the optimal quality of service; strong customer transaction power can increase social welfare; when the customer perceived value influence customer demand, Saa S The residual value of households will increase, but under certain conditions, the Saa S service provider's profits will be increased; the required Saa S service by Iaa S hardware procurement mode will reduce the Saa S service price and demand to enhance the Saa S service, also can guarantee the quality of service. The research enriches the theory model of software service outsourcing, the conclusion of the study for rapidly developing software as a service and cloud computing service provider has a certain decision support function.
【作者单位】：南开大学商学院;山东英才学院商学院;
【基金】：国家自然科学基金资助项目(71172072) 教育部人文社会科学研究青年基金资助项目(14YJC630049;13YJC630221)
【分类号】：F274;F49;F224.32
【正文快照】： 0引言软件即服务(software as a service)是新型的IT外包方式,在交付产品,收费方式以及支付方式方面有别于传统的IT外包模式,其交付的是标准化的服务,而非个性化的产品;由Saa S服务提供商通过互联网授权客户使用信息系统,并根据客户使用量支付服务费用.据《金融时报》2013年6

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