航天信息公司AISINO A6软件的营销策略研究

发布时间：2018-01-27 03:42

本文关键词： 管理软件财税一体化财税协同市场营销策略　出处：《东北大学》2013年硕士论文　论文类型：学位论文

【摘要】：在当今社会中,管理软件行业竞争日益激烈,软件厂商必须要采用新的市场策略来应对新的市场需求。管理软件厂商应该将财务、业务、税务等因素整合起来,实现对企业的协同式管理。在发现市场新的需求后,作为国家“金税工程”的承接者,航天信息公司推出了国内第一款整合了财务、业务、税务的互联网时代企业管理软件AISINO A6。AISINO A6特有的财税接口能够让企业实现财税数据共享,提高涉税工作效率。同时AISINO A6软件特有的B/S架构能够帮助企业轻松实现异地管理和远程办公,这也是航天信息公司在财税协同领域的第一次尝试。本文的研究目的是通PEST分析法、SWOT策略、STP定位策略以及营销4P等相关营销理论的研究,结合航天信息公司的现状,以及一些外部环境因素,分析航天信息公司AISINO A6企业管理软件的市场环境及机会。通过对大量相关资料的科学分析,并结合AISINO A6软件发展现状,制定适合AISINO A6软件的市场营销策略,并提出市场营销策略实施的保障性措施。
[Abstract]:In today's society, the competition of management software industry is becoming increasingly fierce, software manufacturers must adopt new market strategy to meet the new market demand. Management software manufacturers should integrate financial, business, tax and other factors. To achieve collaborative management of enterprises. After discovering the new market demand, as the national "gold tax project" successor, aerospace information company introduced the first domestic integration of finance, business. Enterprise management software AISINO A6.A6.AISINO A6 unique fiscal and tax interface can enable enterprises to achieve financial and tax data sharing in the Internet era. Improve the efficiency of tax-related work. At the same time, AISINO A6 software unique to the B / S architecture can help enterprises to easily achieve remote management and telecommuting. This is also the first attempt of Aerospace Information Company in the field of fiscal and tax cooperation. STP positioning strategy and marketing 4P related marketing theory research, combined with the current situation of aerospace information companies, as well as some external environmental factors. This paper analyzes the market environment and opportunity of AISINO A6 enterprise management software in Aerospace Information Company. Through the scientific analysis of a large number of related data, and combined with the development status of AISINO A6 software. Make the marketing strategy suitable for AISINO A 6 software, and put forward the safeguard measures to implement the marketing strategy.
【学位授予单位】：东北大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F49;F274

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