基于期望确认理论的移动App持续使用意愿实证研究

发布时间：2018-01-29 13:06

  本文关键词： 移动App 持续使用意愿 期望确认理论　出处：《商业研究》2015年12期 　论文类型：期刊论文

【摘要】：当前移动App高下载量与高卸载量并存现象明显,基于期望确认理论(ECT),本文构建了移动App用户持续使用意愿理论模型,试图分析App用户不能保持持续使用的原因。结果显示:App品质体验正向影响确认程度,确认程度又正向影响感知有用性、感知易用性、感知有趣性;感知易用性显著影响感知有用性,感知有用性、感知易用性、感知有趣性正向影响用户满意度,用户满意度正向影响持续使用意愿。
[Abstract]:At present, the phenomenon of high download and high unloading of mobile App is obvious. Based on the theory of expected confirmation, this paper constructs a theoretical model of mobile App users' willingness to use continuously. This paper tries to analyze the reasons why App users can not keep using continuously. The results show that the quality experience of App positively affects the confirmation degree, and the confirmation degree positively affects perceived usefulness, perceived usability and perceived interest. Perceived usability significantly affects perceived usefulness perceived usefulness perceived usability perceived interest positively affects user satisfaction and user satisfaction positively affects willingness to use continuously.
【作者单位】： 中南财经政法大学工商管理学院;
【基金】：国家社科基金项目,项目编号:12BGL055
【分类号】：F49
【正文快照】： App即Application,是指智能手机的第三方应用程序,它是一种能在移动终端上运行并完成诸如网页浏览、金融服务和游戏等任务的小程序[1]。调查显示虽然71.05%的我国移动用户安装了21-50款App,但86.29%的用户最常用的App仅5-8款[2],高下载量与高卸载量并存的现象表明探讨移动用户，

本文编号：1473487