网络传播与共享经济型平台相互作用研究

发布时间：2018-02-28 22:23

本文关键词： 网络传播互联网共享经济共享经济型平台　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着互联网时代的发展,给整个人类社会都带来了颠覆性的改变。网络技术和应用的不断革新,给互联网的多元化、个性化提供条件,也为和互联网结合的经济模式提供支持,共享经济就是其中一种。共享经济于1978年提出至2008年都未得到太大关注,在搭上互联网的顺风车后,共享经济引起广泛关注,共享经济型平台也如雨后春笋般出现。在互联网时代背景下应运而生的共享经济展现出了惊人的发展潜力和趋势,势头正猛。已成为不可小觑的全球经济发展趋势之一。本研究从宏观的角度进行把控,并结合具体案例来佐证,全面分析相互作用,力求有广有深。本研究旨在研究互联网与共享经济型平台的内在相互作用,以影响两者相互作用的因素为主要思考点,先明确共享的含义,再研究网络传播与共享经济之间的联系,进而深入探讨共享经济型平台与网络传播之间的内在关系,这是一个逐渐深入的结构逻辑。第一章绪论部分主要介绍了本研究的选题意义,总结相关的文献综述以及主要的研究方法。第二章从社会学角度下分析"共享"的意义及出现的原因,通过对"共享"的分析从中得出共享经济的概念和其所包含的重要因素,为之后对共享经济及共享经济型平台的研究打下基础。第三章论述的是互联网对共享经济的作用,从移动技术、P2P模式以及社交平台对其的影响入手,从技术论的角度分析网络技术进步和规模壮大是共享经济发展的支撑力量,依托在互联网的土壤,共享经济才能更快的成长,但同时技术仍然是双刃剑。第四章论证了共享经济对互联网媒介的影响,共享的概念深入人心,网络媒介也在共享的浪潮下不断改变,不断融入,从内容共享平台切入,运用传播学理论进行分析和研究,最后总结几种主要平台和生活结合的模式。通过前面几章对互联网和共享经济相互作用的研究,第五章将详细分析互联网视角下的共享经济型平台的发展,以揭示网络传播与共享经济型平台之间的内在相互联系。运用传播学理论,并辅以具体案例进行分析,力求更深的理解。现有的研究多为具体讨论互联网中共享经济的某个案例,不具备从宏观的视角全局进行剖析,并很少研究内在相互的作用,得出规律性的特征。本研究力求能在两者的内在相互作用中有所突破。为依托在互联网背景下发展的其他经济模式提供借鉴作用。
[Abstract]:With the development of the Internet era, it has brought subversive changes to the whole human society. The continuous innovation of network technology and application provides the conditions for the diversification and individuation of the Internet, as well as the support for the economic model combined with the Internet. Sharing economy is one of them. The sharing economy was put forward in 1978 and didn't get much attention until 2008. After riding the Internet, the sharing economy attracted wide attention. The sharing economy platform has also sprung up. The sharing economy, which came into being under the background of the Internet age, has shown amazing development potential and trend. The momentum is strong. Has become one of the global economic development trends that can not be underestimated. This study from a macro perspective to control, and combined with specific cases to support the overall analysis of the interaction, The purpose of this study is to study the internal interaction between the Internet and the shared economic platform, with the factors affecting the interaction between the two as the main thinking point, first to clarify the meaning of sharing. Then it studies the relationship between network communication and sharing economy, and then probes into the internal relationship between sharing economy platform and network communication. This is a progressive structural logic. The first chapter introduces the significance of this research. The second chapter analyzes the significance and causes of "sharing" from the angle of sociology, and draws the concept of "sharing economy" and its important factors from the analysis of "sharing". The third chapter discusses the role of Internet in sharing economy, starting with the P2P model of mobile technology and the influence of social platform on it. From the point of view of technology theory, analyzing the progress and scale of network technology is the supporting force for the development of shared economy. Relying on the soil of the Internet, the sharing economy can grow faster. But at the same time, technology is still a double-edged sword. Chapter 4th demonstrates the impact of sharing economy on Internet media. Using the theory of communication to analyze and research, finally summarize several major platforms and life integration model. Through the previous chapters of the Internet and the sharing economy of the interaction of research, Chapter 5th will analyze the development of shared economy platform from the perspective of Internet in order to reveal the internal relationship between network communication and shared economy platform. Most of the existing studies are specific to a case of sharing economy in the Internet, do not have a macro perspective of the overall analysis, and rarely study the internal interaction, This study tries to make a breakthrough in the internal interaction between the two and provide reference for other economic models developed under the background of the Internet.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F49;G206

【参考文献】