中国移动内蒙古分公司四网协同后评估项目研究

发布时间：2018-03-03 05:07

本文选题：项目后评估　切入点：四网协同　出处：《吉林大学》2017年硕士论文　论文类型：学位论文

【摘要】：为了应对移动互联网迅速发展所带来的新挑战,中国移动集团提出了促进GSM、TD-SCDMA、WLAN和TD-LTE四网协同发展的战略。中国移动集团内蒙古分公司(以下简称:内蒙古移动)为了贯彻和执行集团四网协同战略,开展了针对校园区、商业区、住宅小区及工业园区等场景的四网协同网络建设。四网协同建设,可以确保内蒙古移动“网络覆盖、数据业务连续性、语音业务质量”核心竞争优势。为了客观评价四网协同项目的建设效果、预期目标的实现情况、总结四网协同建设经验,并为以后年度的四网协同建设提供建议和意见,因此有必要开展四网协同建设后评估工作。内蒙古移动公司下辖十二个盟市,自2014年开始,内蒙古移动公司网络发展进入了一个用户进入高普及低增长,数据流量爆炸性增长的新阶段。本论文从网络建设和业务发展两个方面,对内蒙古移动的WLAN、有线接入和GSM和TD网络发展的现状进行了分析。在此基础上,选取了网络类指标、客户增长类指标、效益评价类指标和资本开支进度指标,分别对十二个盟市公司和十种不同场景进行了单项指标的后评估。进而设定不同的网络评价标准,将不同公司、不同场景的网络建设效果进行分类、打分;并对打分的结果分别提出了内蒙古移动各公司的网络发展方向与经营重点。内蒙古移动十二个盟市公司可以分为三个层次:第一层次为通辽和鄂尔多斯。这两个盟市的四网协同建设效果好。建议未来兼顾TD-S、GSM、WLAN及有线接入网络特点,合理分类组合各场景下制式网络搭建,优化资源配比的同时促进各制式网络协同发展,进而提升用户感知度,保持中国移动的领先地位。第二层次是赤峰、呼伦贝儿、巴彦淖尔、兴安、呼和浩特、乌海、乌兰察布和阿拉善。这几个盟市的四网协同的效果有待提高。这些盟市应该盘活现有资源,大力提升市场运营的主观能动性,加强克难攻坚意识,进一步提升选址能力利于投资有效转化为收益。第三层次是锡林格勒和包头,四网协同建设效果不好。建议未来提高立项精准度,在保证网络建设满足当前用户需求的前提下,综合考虑各场景建设难度、用户发展及资源冗余度,实现“提升资源利用率”的目标且“满足短期提升的用户需求”,利于各制式网络平滑升级、健康演进。注重现网资源的合理调配,降低各网间信号的干扰,进一步提升客户的感知度,有力促进中国移动品牌营销!
[Abstract]:In response to the new challenges posed by the rapid development of the mobile Internet, China Mobile Group has put forward a strategy to promote the cooperative development of GSM-TD-SCDMA-WLAN and TD-LTE four networks. In order to implement and implement the Group's four-network cooperative strategy, China Mobile Group Inner Mongolia Branch (hereinafter referred to as Inner Mongolia Mobile) has launched a strategy aimed at the campus area and the business district. The construction of four-net cooperative network in residential district and industrial park can ensure the "network coverage, data business continuity" of Inner Mongolia Mobile. The core competitive advantage of the quality of voice service. In order to objectively evaluate the construction effect of the four-net cooperative project, realize the expected goal, summarize the experience of the four-net cooperative construction, and provide suggestions and suggestions for the following year's four-net cooperative construction, Therefore, it is necessary to carry out the post-evaluation work of the cooperative construction of the four networks. Since 2014, the Inner Mongolia Mobile Corporation has entered into a high popularity and low growth rate in the network development of the Inner Mongolia Mobile Company, which is under the jurisdiction of the 12 cities of Inner Mongolia Mobile Corporation. This paper analyzes the current situation of WLAN, wired access, GSM and TD network development of Inner Mongolia Mobile from the aspects of network construction and service development. The index of customer growth, the index of benefit evaluation and the index of progress of capital expenditure are used to evaluate the single index of 12 companies and 10 different scenarios respectively. The network construction effect of different scenes is classified and graded; The network development direction and management emphases of Inner Mongolia Mobile Company are put forward respectively. Twelve Inner Mongolia Mobile companies can be divided into three levels: the first level is Tongliao and Ordos. The cooperative construction of four networks in Mengshi has good effect. It is suggested that TD-Sour GSMN WLAN and wired access network should be taken into account in the future. Reasonable classification and combination of different scenarios under the system network construction, optimize the resource ratio while promoting the coordinated development of the system network, and then enhance the user perception, and maintain the leading position of China Mobile. The second level is Chifeng, Hulunbei, the second level is Chifeng, Hulunbei, Bayannur, Xingan, Hohhot, Wuhai, Wulanchabu, and Alashan. The effectiveness of the four networks in these cities needs to be improved. These cities should revitalize existing resources and vigorously enhance the subjective initiative of market operation. Strengthen the awareness of overcoming difficulties, and further enhance the ability to choose the site is conducive to the effective transformation of investment into income. The third level is Sillingrad and Baotou, the four nets coordinated construction effect is not good. It is recommended to improve the accuracy of project establishment in the future. On the premise of ensuring that the network construction meets the needs of current users, the difficulties of construction of each scene, the development of users and the degree of redundancy of resources are considered synthetically. To achieve the goal of "improving the utilization of resources" and to "meet the needs of users in the short term" is conducive to smooth upgrading and healthy evolution of each system network. It pays attention to the rational allocation of existing network resources and reduces the internetwork signal interference. Further enhance the perception of customers, to promote China Mobile brand marketing!
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626

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