通信运营商家庭客户物联网产品技术接受研究

发布时间：2018-03-04 13:15

本文选题：物联网　切入点：家庭用户　出处：《北京邮电大学》2012年硕士论文　论文类型：学位论文

【摘要】：当前,三大通信运营商是中国物联网产业的主要整合力量,而家庭客户是通信运营商未来发展的一片蓝海,因此,本文整合了技术接受理论、家庭消费影响因素与创新扩散影响因素理论,以技术接受模型为基础,建立了通信运营商家庭客户物联网产品技术接受模型,并进行实证分析,并对通信运营商发展家庭客户以及提供物联网产品给予建议。本文对通信运营商家庭客户选用物联网产品的技术接受因素进行研究,选择运营商家庭客户作为主要的研究对象,以通信运营商目前及将来可以提供的物联网家庭产品作为调研基础,结合技术接受模型以及创新扩散理论,提出了通信运营商家庭客户物联网产品技术接受模型,并进行实证研究。通过对312份有效问卷的分析,发现感知有用性、感知易用性及创新意识对物联网家庭产品的使用意向有正向的影响,安全性和相容性对感知有用性有正向影响,产品设计复杂性对感知易用性有负向影响,互动性对感知易用性有正向的影响。
[Abstract]:At present, the three major communication operators are the main integration force of the Internet of things industry in China, while the family customers are a blue sea for the future development of the communication operators. Therefore, this paper integrates the theory of technology acceptance. Based on the technology acceptance model, this paper establishes the technology acceptance model of household customers' Internet of things products for communication operators, and makes an empirical analysis on the theory of influencing factors of household consumption and innovation diffusion. And to the communication operator develops the home customer and provides the Internet of things product to give the suggestion. This paper studies the technical acceptance factors of the choice of the Internet of things products for the family customers of the communication operators, and selects the family customers of the operators as the main research object. Based on the research of the home products of Internet of things which can be provided by communication operators at present and in the future, combined with the technology acceptance model and innovation diffusion theory, this paper puts forward the technology acceptance model of the communication operators' home customers' Internet of things products. And carries on the empirical research. Through the analysis of 312 valid questionnaires, we found that perceived usefulness, perceived usability and innovative consciousness had positive effects on the intention of using the products in the Internet of things, and safety and compatibility had positive effects on perceived usefulness. Product design complexity has a negative impact on perceived usability, while interactivity has a positive impact on perceived usability.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F626;F49

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