虚拟社区中网络流行语的传播研究

发布时间：2018-03-04 21:39

本文选题：虚拟社区　切入点：复杂网络　出处：《山西师范大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着互联网技术的高速发展,全球上网人数已经达到了全球总人数的四分之一以上,而且人数在不断的增加,越来越多的网民参与到信息与知识传播中来,一种重要的信息和知识源—虚拟社区应运而生。虚拟社区为人类提供了无时间和地域限制的知识共享空间,使人们从过去面对面的口口相传、花费大量资金购买纸质书籍获得信息和知识的局限中走出不同民族与区域的人在虚拟社区中联系到一起,进行着不同知识与信息的共享与交流。网络知识与信息的传播与传统知识与信息的传播有着很大区别,其传播速度比传统知识信息的传播速度要快数百乃至数千倍,短短的儿天中,知识与信息的传播量已达到成千上万。这种新型知识与信息传播形式使得学者们纷纷投入了对虚拟社区中知识与信息传播的研究中,并且取得了大量的研究成果。网络流行语是虚拟社区中一种新型知识与信息的代表,一个网络流行语往往代表了一个新闻事件或者一些网络俏皮话,如“打酱油”、“犀利哥”、“绵羊音”等等。网络流行语简单易懂、贴近民生、形象生动等特点使得其在短时间内迅速传播,如2009年的“绵羊音”在虚拟社区中的传播数量达到十五万条。网络流行语的传播影响了数以万计的网民,给我们的生活、经济、政治都带来了重大影响,因此引起了媒体界的广泛关注。现有的对虚拟社区知识与信息传播的研究主要从定性和实证研究角度出发,进行定量分析的很少,无法科学、系统的理解虚拟社区中知识与信息的传播过程。本文以虚拟社区中网络流行语的传播为例,从定量的角度,将复杂网络理论运用到虚拟社区中信息和知识传播的研究中,分析网络流行语的传播机制,直观的分析了网络流行语的传播过程；人口动力学关于观点传播的基础在性质上与传染病传播涵盖的基础很相似,以传染病模型为标准可以估计人口数量平均参数,如人际接触率、免疫率等等。这些数量合理阐明了观点的传播,并且为社会学定量法以及行为模式提供了一个简单的方法。这里我们所建立的虚拟社区知识与信息传播模型,是以SIR模型为基础建立的,是描述网络流行语出现和传播的模型。本文分层次建立了虚拟社区中知识信息传播模型——虚拟社区内部网络流行语传播模型与虚拟社区间网络流行语的传播模型,在建立了虚拟社区间网络流行语传播模型中考虑到了人口的流动；分析影响网络流行语传播的主要因素,通过与现实中普通谣言的传播做对比,说明了网络结构对知识和信息传播的影响；最后,根据数据进行了实证研究,分析了不同类型的网络流行语的传播过群差异,并进一步验证了传播模型。本研究为研究虚拟社区中知识和信息传播提供了更为科学的理论依据,丰富了知识传播理论；为加强虚拟社区中知识与信息的传播、控制虚拟社区中恶意谣言的传播提供科学决策,具有重大的理论和现实意义。
[Abstract]:With the rapid development of Internet technology, the number of global Internet users has reached a total number of more than 1/4 of the world, and the number is increasing, more and more Internet users to participate in the dissemination of information and knowledge, an important source of information and knowledge, the virtual community emerges. The virtual community provides space sharing without time and geographical restrictions for human knowledge, so that people from the past face face, spend a lot of money to buy paper books to get information and the limitations of knowledge out of different ethnic groups and regions of the people together in the virtual community, sharing and exchange of knowledge and information are different. There is a big difference between knowledge and communication network the information and the traditional knowledge and information, the traditional knowledge spread faster than the speed of information dissemination to hundreds or thousands of times, children short days, knowledge The amount of information and information transmission has reached thousands of thousands. This new knowledge and information dissemination form makes scholars have invested in the research of knowledge and information dissemination in virtual communities, and have achieved a lot of research results.
Popular language of network is represented in the virtual community is a new type of knowledge and information, a popular language of network is often represented by a news event or some network witticisms, such as soy sauce, "Xi Li Ge", "sheep voice" and so on. Network popular language is simple and easy to understand, close to the people's livelihood, vivid features of the it spread rapidly in a short period of time, such as the 2009 "sheep voice" the number of communication in the virtual community to reach one hundred and fifty thousand. The spread of network catchwords affecting hundreds of thousands of users, to our life, economy, politics has brought great influence, it has aroused widespread concern in the media.
Study on virtual community knowledge and information dissemination existing mainly from the perspective of qualitative and empirical research, quantitative analysis is rarely, not science, knowledge and information spreading process to understand the virtual community system. In this paper the transmission of network catchwords in the virtual community as an example, from the quantitative point of view, the theory of complex network applied to the study of information and dissemination of knowledge in the virtual community, analysis of communication mechanism of network popular language, visual analysis of the propagation process of network catchwords;
The basic views about the spread of population dynamics in nature and spreading of infectious diseases is very similar to the infectious disease model as the standard can estimate the population average parameters, such as interpersonal contact rate, the immunization rate and so on. These quantities are quite reasonable to clarify the spread of ideas, and provides a simple method for the quantitative analysis of sociology patterns and behavior. The virtual community knowledge and information dissemination model we established, is based on the SIR model, a model to describe the popular language of network and communication.
Establishes the propagation model of information transmission, the virtual community network catchwords propagation model and virtual community network popular language model in the virtual community in this paper, considering the population flow in a virtual community network catchword transmission model; the main factors to analyze the impact of popular language of network communication, comparison through the spread of rumors and ordinary reality, explains the influence of network structure on knowledge and information dissemination; finally, according to the data and empirical research, analyzes the spread of popular language of network of different types of group differences, and further validation of the propagation model.
This study provides a more scientific basis for the research of virtual community knowledge and information dissemination, enrich the knowledge dissemination theory; to strengthen the dissemination of knowledge and information in the virtual community, controlling malicious rumors spread in the virtual community to provide scientific decision-making, has important theoretical and practical significance.

【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F49;G206

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